The sterling charm of small town life is preserved on Main Street in downtown Chippewa Falls. Here architecturally significant buildings house a bustling business community. The city's oldest business is the Jacob Leinenkugel Brewing Company. Established in 1867, the brewery has been operated by the Leinenkugel family for five generations. The city also has its own 300-acre Irvine Park.
Chippewa Falls is surrounded by spectacular countryside. Several state parks are within short drives including Lake Wissota State Park mentioned in the movie "Titanic." On an excursion to New Auburn, about 20 miles north, the Chippewa Moraine Interpretive Center is a great place to learn about Wisconsin's Ice Age Trail.