Entertainment, celebration and fun beckon in America’s “Brew City.” Warm, welcoming and rich in tradition, Milwaukee is the home of American icons such as the Harley-Davidson motorcycle and Miller beer. You’ll discover Milwaukee’s diverse cultural heritage throughout the city, in its colorful mosaic of ethnic restaurants, nightlife, historic neighborhoods and shopping districts. Must-see stops include Old World Third Street, a glimpse back in time to the city’s early German roots, Brady Street, a bohemian strand of boutiques and coffee shops, and the Historic Third Ward, known as the Midwestern version of New York’s trendy SoHo.

Milwaukee is a recreational paradise, boasting an abundance of parkland and convenient access to miles of fabulous Lake Michigan shoreline, from sandy beaches to woodland retreats. Our waterfront festival park hosts a summer-long schedule of celebrations, including the world's largest music festival, Summerfest, and more than a dozen ethnic fests. Getting to the water is easy. Hop aboard one of the many tour boats offering leisurely cruises of the Milwaukee River and Harbor, including America’s only brewery tour by boat. Or take a casual stroll along our award-winning Riverwalk, filled with eye-catching public art and charming cafes.

Experience the freedom and independence of the open road at the world’s only Harley-Davidson Museum, from the priceless Serial One to Elvis Presley’s pride and joy. See Wisconsin’s first distillery since Prohibition – in a town known for beer. And nowhere else but in Milwaukee will you find an art museum that looks as if it could fly.

Whatever you’re looking for in a getaway, you’ll find it here, in Wisconsin’s Jewel of the Great Lakes. If you haven’t been to Milwaukee lately, you haven’t been to Milwaukee!