Settled in 1845 by Swiss immigrants, New Glarus is picturesque community has nurtured Swiss customs, Swiss crafts and Swiss cuisine so that the village today is known as Wisconsin’s "Little Switzerland." New Glarus residents observe Swiss traditions throughout the year, sharing them with the thousands of visitors who come here for a “genuine Swiss” experience. Particularly notable are two annual festivals – the Heidi Festival in early summer and the Wilhelm Tell Festival in late summer.