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Rustic Roads

Each of Wisconsin's Rustic Roads have a maximum speed limit of 45 mph, and most connect with main roads at both ends.

 
4 Technicolor Road Trips

4 Technicolor Road Trips

Fall color may be the reason, but there's so much more for leaf peepers to discover this season along these routes.

 

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FEATURES AND PROFILES

Fall into Wisconsin with These Fall Favorites

Fall into Wisconsin with These Fall Favorites Trees ablaze with autumn color, crisp red apples, orange pumpkins, hayrides, harvest festivals, fall golf, musky fishing, and so much more – it’s our favorite time of the year in Wisconsin.
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Wisconsin's Gangster Tour

Wisconsin's Gangster Tour Go “on the lam” and experience the rich lore and legend of Wisconsin's history as a playground and hideout for Prohibition- and Depression-era gangsters. See locations used in the upcoming, "Public Enemies" movie.
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Roadside Attractions

Roadside Attractions A 12-foot mouse named after Igor Stravinsky greets you in a Fennimore parking lot. The jaws of a pink lion double as a drinking fountain in Delavan, while nearby, a killer elephant named Romeo rears up behind an unsuspecting clown. Call them tacky or call them kitsch, but these wondrous sites and surprises along Wisconsin roadways make getting there a lot more fun.
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Breakfast On The Farm

Breakfast On The Farm Each June, Brian and Gina Dresang take their three children to Breakfast on the Farm in Outagamie County. Their goal: To teach their kids that breakfast doesn't "grow" in the cereal aisle, and to give them an eye-popping introduction to the places, people, and animals involved in getting food to the table. Oh, yes: And to eat a fantastic breakfast.
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Apostle Islands Lighthouses

Apostle Islands Lighthouses For more than a century, lighthouses have guided navigators through the waters of Lake Superior and the Apostle Islands. Today, these historic lighthouses are a traveler's treasure. Eight of the majestic structures are still standing in Wisconsin as rich pieces of the state's maritime history.
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Door County Lighthouses

Door County Lighthouses For nearly 150 years, Wisconsin lighthouses have guided navigators through the state's Great Lakes shoreline and inland waters. Door County is home to 11 of the 35 lighthouses in Wisconsin. Some are accessible and offer guided or self-guided tours.
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Fun Stuff for Kids

Fun Stuff for Kids Kids, looking for something fun to do? Parents, wondering what to do with the kids this weekend? Wisconsin has plenty of activities and destinations to choose from. Take a day or a weekend to explore, and turn it into an adventure. Here are a few suggestions to jump start your planning.
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The Light's On---And Somebody's Home

Among the jobs you rarely see advertised, lighthouse keeper ranks close to the top of the list -- right up there with corset fitter, mule skinner and sundry other professions there’s not a heck of a lot of call for these days.
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The Wright Place - A Trip to Taliesin

The Wright Place - A Trip to Taliesin This signature work of wood and stone from one of America’s greatest architects, Frank Lloyd Wright, is dramatic yet subdued, awe-inspiring yet perplexing. It’s a study in perfect harmony and contrast.
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A Walk in the Sugar Bush

A Walk in the Sugar Bush After winter, but before spring, there’s a muddy, cold, gray sliver of a season. The ground is almost bare, yet very little grows. This season is not good for much...unless you’re one of those overalls-clad, Northwoods diehards who eagerly awaits the running of the maple sap.
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TRAVELOGUES

Sturgeon Bay for the Holidays

Sturgeon Bay for the Holidays Door County’s Sturgeon Bay has more to offer than summer fun. If you're looking for a holiday getaway, you'll find great tips on where to go and what to do here.
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Milwaukee Winter Biking Brewery Tour

Milwaukee Winter Biking Brewery Tour Milwaukee is still the brew city, and there's so much more than Miller. If you're here to visit the kids at college, to watch the Bucks, Brewers, Admirals, or Wave, for a trip to the Calatrava, or a concert at the Pabst, it is essential that you get here early or stay a little late to imbibe the convivial atmosphere of the city's riverfront breweries and brewpubs.
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Finding it All in Washburn

It is the last town before reaching the quaint, bluff-side, shop-filled, water-sport laden Bayfield. Recently, a renaissance of sorts has been taking place and it is time to take notice. You may still be on your way to Bayfield, but it would be well worth your while to spend a day in Washburn.
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VIDEO GUIDES

Wisconsin Scenic Byways & Rustic Roads

Wisconsin Scenic Byways & Rustic Roads A Wisconsin road trip is a great idea any time of year, but in the fall it’s simply irresistible. Here’s a multi-day itinerary that travels the valleys of the Wisconsin and Mississippi Rivers through fabulous fall color, one-of-a-kind attractions, tantalizing tastes, and friendly river towns.
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Wisconsin Rustic Roads & the Warrens Cranberry Fest

Wisconsin Rustic Roads & the Warrens Cranberry Fest Autumn’s changing colors go hand-in-hand with a classic fall drive. It’s a perfect time to sample any of Wisconsin’s 108 less-traveled Rustic Roads. Sunlight plays among the colorful hardwoods, and roadside stands fill with the harvest. Tart, ruby cranberries are Wisconsin’s largest fruit crop; watch the colorful harvest at the Warrens Cranberry Fest.
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SOME OF OUR BEST

An Epicurean Getaway: The Wisconsin Cheese Tour

An Epicurean Getaway: The Wisconsin Cheese Tour Here’s your guide to finding award-winning cheese and other culinary delights on the Wisconsin cheese trail.
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Five Great "Only in Wisconsin" Food Tours

Five Great "Only in Wisconsin" Food Tours Unique food and drink traditions, fabulous events, and Wisconsin's most celebrated and prolific food products are at the heart of these five great tours.
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Four Great Brewery Tours

Four Great Brewery Tours Ever wonder how the meeting of four simple ingredients—water, grains, hops, and yeast—results in beer? Learning about the art and science of brewing is as easy as popping down to your local brewery for a tour and sample of its beers. Not sure where to go? Check out these five historically important Wisconsin breweries.
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TOURS AND ITINERARIES

Fall in Wisconsin is time to hit the road with 11 Classic Drives

Fall in Wisconsin is time to hit the road with 11 Classic Drives Autumn in Wisconsin is all about the color…and getting out to see it. Here are eleven fall color driving tours guaranteed to put you in a front row seat.
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Fall Road Trips Along Two Scenic Wisconsin Rivers

Fall Road Trips Along Two Scenic Wisconsin Rivers Trace a pair of signature Wisconsin rivers flowing through valleys painted in aspen amber, sumac red, russet oak and golden maple. Bring our sense of adventure, your birding binoculars, and your appetite for Wisconsin food and fun.
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Touring Wisconsin's Craft Breweries

Touring Wisconsin's Craft Breweries While the mega-breweries that once made Wisconsin famous have largely disappeared, they’ve been replaced by a flock of innovative craft brewers who’ve put the state squarely back in the center of the beer universe.
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Ten Gateway Partners Assist Travelers in New Visitor Information Centers

Ten Gateway Partners Assist Travelers in New Visitor Information Centers Local chambers of commerce in ten Wisconsin gateway communities are now providing free statewide brochures, maps and advice to travelers entering Wisconsin.
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“Inviting People Back to Our Land”

“Inviting People Back to Our Land” Wisconsin has the most Native American tribes east of the Mississippi. Find out more about cultural tourism opportunities for each of the 11 tribes here.
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Highway 51, Wisconsin's Own Route 66

Highway 51, Wisconsin's Own Route 66 This fall, take a detour on Highway 51, Wisconsin's alternative to Route 66. The road rambles along from Hurley to Beloit offering eclectic small towns, Main Street shopping areas, rural scenery, and one-of-a-kind attractions (including the world's largest penny and loon). Unique festivals? Supper clubs? The largest collection of angels in the world? Highway 51 has it all and then some.
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A Trip to Wine Country

 A Trip to Wine Country If you think Napa Valley when it comes to wine, think again—these three Wisconsin wineries give you plenty of ways and reasons to toast the season
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DESTINATIONS

Destination: Marinette County

Destination: Marinette County The Marinette area offers visitors a unique, laid-back experience. Find out more about this hidden gem of a county tucked into the northeastern corner of the state.
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Going and Staying Green in Door County

Going and Staying Green in Door County Door County is one of Wisconsin’s top destinations to “travel green.” Five state parks, hundreds of miles of Lake Michigan shoreline, and businesses dedicated to sustainable practices make it an ideal location for anyone.
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Harbor Towns: Kewaunee and Algoma

Harbor Towns: Kewaunee and Algoma Set against the beautiful backdrop of majestic Lake Michigan, the quaint port towns of Kewaunee and Algoma invite visitors to enjoy life at a more leisurely pace.
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Wisconsin's Harbor Towns

Dotted along 1,100 miles of scenic coastline, Wisconsin's harbor towns have been welcoming visitors to their shores for more than 150 years. From sophisticated cities to quaint fishing villages, there’s a lot of variety in Wisconsin’s coast towns and a lot to discover.
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Hudson, Osceola, and St. Croix Falls

I like to visit Hudson during the height of summer, when I can dip my weary hiker's feet into the cooling current of the river. I return in autumn, when its avenues of maples blind my eyes. But there's something extra-special about my winter visits, too.
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