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David Zucker Adds Fun to Wisconsin Winters
Last Updated: 6/30/2013
In Wisconsin, we’re all about fun, and we couldn’t be more excited for what we have in store this week.
Today is the launch of our winter campaign spot directed by Wisconsin’s own David Zucker, the director/writer/producer of Airplane!, the Naked Gun series, Ruthless People and the last two “Scary Movie” films.
Born and raised in Shorewood, Zucker knows that Wisconsin is fun regardless of season, which is why he decided to join us on this project, his first in Wisconsin in over 40 years!
The spot features the Milwaukee Symphony Orchestra in Milwaukee’s historic Riverside Theater. In keeping with the fun of the season, we added an ending that might “throw” you a bit! Check out our spot below and let us know what you think.