This event has expired. This may be a recurring event, so please check the calendar in the future for updated occurrences.

World's Largest Brat Fest

  • Family at Brat Fest.

    Family at Brat Fest.
  • Family by the ferris wheel.

    Family by the ferris wheel.
  • Brat Fest kids race.

    Brat Fest kids race.
  • Bret Michaels at Brat Fest.

    Bret Michaels at Brat Fest.
  • Brat Fest concert crowd.

    Brat Fest concert crowd.

You’ve been freezing your buns all winter, so Cele-BRAT-e the official start of summer with Brat Fest, Memorial Day weekend at Willow Island! Putting the sizzle into summer for over 30 years, Brat Fest is one of the Midwest’s largest and best, family-friendly music festivals right in the heart of Madison. The diverse music lineup, featuring over 100 bands, has something for everyone from folk, country, and jazz, to blues, soul, and rock n’ roll! Headliners this year include the amazing Lita Ford, The Kentucky Head Hunters, Travis Tritt, Maggie Rose as well as rising country star Aaron Lewis (of Staind). But, it’s not ALL about the music. There will be a kid's zone with plenty of activities to keep the youngins busy. Enjoy ice cold beverages and tasty food, including BRATS, of course. In addition, this year will include a Sunday morning Brat Cake breakfast, a worship service, a Hot Dog Jog as well as a Saturday BratteyBall (Brat Fest’s version of volleyball) tournament, Bun Run, sports zone to work off those brats and much more. Free shuttle buses will be running between the zoo and Brat Fest all weekend, giving families the chance to see the new Arctic Passage exhibit! What would you expect to pay for four days of exceptional entertainment? How about the low, low, price of FREE?! It’s a little known fact that brats are even tastier when eaten for a good cause, so all of the Fest’s proceeds go to numerous local charities. So, join us on Willow Island and kick off the summer right with some of that Brat Fest sizzle!

Fair/Festival Type

  • Food & Drink