Rustic Roads

Each of Wisconsin's Rustic Roads have a maximum speed limit of 45 mph, and most connect with main roads at both ends.

 
Highway 51, Wisconsin's Own Route 66

Highway 51, Wisconsin's Own Route 66

This fall, take a detour on Highway 51, Wisconsin's alternative to Route 66. The road rambles along from Hurley to Beloit offering eclectic small towns, Main Street shopping areas, rural scenery, and one-of-a-kind attractions (including the world's largest penny and loon). Unique festivals? Supper clubs? The largest collection of angels in the world? Highway 51 has it all and then some.

 

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4 Technicolor Road Trips

Fall color may be the reason, but there's so much more for leaf peepers to discover this season along these routes.

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FEATURES AND PROFILES

A Tour of Black Point Mansion

A Tour of Black Point Mansion Black Point Mansion, built by a German-born beer baron in 1888, has changed little throughout the years. Find out more about one of Wisconsin's newest museums on the shores of Lake Geneva.
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Wisconsin's Gangster Tour

Wisconsin's Gangster Tour Go “on the lam” and experience the rich lore and legend of Wisconsin's history as a playground and hideout for Prohibition- and Depression-era gangsters. See locations used in the upcoming, "Public Enemies" movie.
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Fall into Wisconsin with These Fall Favorites

Fall into Wisconsin with These Fall Favorites Trees ablaze with autumn color, crisp red apples, orange pumpkins, hayrides, harvest festivals, fall golf, musky fishing, and so much more – it’s our favorite time of the year in Wisconsin.
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Roadside Attractions

A 12-foot mouse named after Igor Stravinsky greets you in a Fennimore parking lot. The jaws of a pink lion double as a drinking fountain in Delavan, while nearby, a killer elephant named Romeo rears up behind an unsuspecting clown. Call them tacky or call them kitsch, but these wondrous sites and surprises along Wisconsin roadways make getting there a lot more fun.
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A Walk in the Sugar Bush

A Walk in the Sugar Bush After winter, but before spring, there’s a muddy, cold, gray sliver of a season. The ground is almost bare, yet very little grows. This season is not good for much...unless you’re one of those overalls-clad, Northwoods diehards who eagerly awaits the running of the maple sap.
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Fun Stuff for Kids

Fun Stuff for Kids Kids, looking for something fun to do? Parents, wondering what to do with the kids this weekend? Wisconsin has plenty of activities and destinations to choose from. Take a day or a weekend to explore, and turn it into an adventure. Here are a few suggestions to jump start your planning.
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Apostle Islands Lighthouses

Apostle Islands Lighthouses For more than a century, lighthouses have guided navigators through the waters of Lake Superior and the Apostle Islands. Today, these historic lighthouses are a traveler's treasure. Eight of the majestic structures are still standing in Wisconsin as rich pieces of the state's maritime history.
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TRAVELOGUES

Sturgeon Bay for the Holidays

Sturgeon Bay for the Holidays Door County’s Sturgeon Bay has more to offer than summer fun. If you're looking for a holiday getaway, you'll find great tips on where to go and what to do here.
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VIDEO GUIDES

Northwoods Gangster Tour Video Guide

Northwoods Gangster Tour Video Guide Come along for a video tour of six Wisconsin northwoods gangster hideouts.
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Wisconsin Scenic Byways & Rustic Roads

Wisconsin Scenic Byways & Rustic Roads A Wisconsin road trip is a great idea any time of year, but in the fall it’s simply irresistible. Here’s a multi-day itinerary that travels the valleys of the Wisconsin and Mississippi Rivers through fabulous fall color, one-of-a-kind attractions, tantalizing tastes, and friendly river towns.
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Wisconsin Rustic Roads & the Warrens Cranberry Fest

Wisconsin Rustic Roads & the Warrens Cranberry Fest Autumn’s changing colors go hand-in-hand with a classic fall drive. It’s a perfect time to sample any of Wisconsin’s 108 less-traveled Rustic Roads. Sunlight plays among the colorful hardwoods, and roadside stands fill with the harvest. Tart, ruby cranberries are Wisconsin’s largest fruit crop; watch the colorful harvest at the Warrens Cranberry Fest.
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SOME OF OUR BEST

Four Great Brewery Tours

Ever wonder how the meeting of four simple ingredients—water, grains, hops, and yeast—results in beer? Learning about the art and science of brewing is as easy as popping down to your local brewery for a tour and sample of its beers. Not sure where to go? Check out these five historically important Wisconsin breweries.
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Top 5 Botanical Gardens

Top 5 Botanical Gardens Gardens throughout Wisconsin bring peace and natural beauty to hundreds of thousands of visitors each year.
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TOURS AND ITINERARIES

“Inviting People Back to Our Land”

“Inviting People Back to Our Land” Wisconsin has the most Native American tribes east of the Mississippi. Find out more about cultural tourism opportunities for each of the 11 tribes here.
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Get Your Motor(cycle) Running

Get Your Motor(cycle) Running The new Harley-Davidson Museum roared to life in downtown Milwaukee on July 12, followed by the company’s huge 105th anniversary celebration that drew thousands of fans from every corner of the globe over the Labor Day weekend. Here are two scenic southeastern Wisconsin rides for cyclists looking for a great fall journey.
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Fall in Wisconsin is time to hit the road with 11 Classic Drives

Fall in Wisconsin is time to hit the road with 11 Classic Drives Autumn in Wisconsin is all about the color…and getting out to see it. Here are eleven fall color driving tours guaranteed to put you in a front row seat.
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Fall Road Trips Along Two Scenic Wisconsin Rivers

Fall Road Trips Along Two Scenic Wisconsin Rivers Trace a pair of signature Wisconsin rivers flowing through valleys painted in aspen amber, sumac red, russet oak and golden maple. Bring our sense of adventure, your birding binoculars, and your appetite for Wisconsin food and fun.
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DESTINATIONS

Going and Staying: Green in Door County

Going and Staying: Green in Door County Door County is one of Wisconsin’s top destinations to “travel green.” Five state parks, hundreds of miles of Lake Michigan shoreline, and businesses dedicated to sustainable practices make it an ideal location for anyone.
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Destination: Marinette County

Destination: Marinette County The Marinette area offers visitors a unique, laid-back experience. Find out more about this hidden gem of a county tucked into the northeastern corner of the state.
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MISCELLANEOUS

Construction Happens: Tips For Hitting The Road

Construction Happens: Tips For Hitting The Road The best road trips are filled with the discovery of hidden gems and happy surprises. Even the best road trip, though, means being on the road. Find tips here on how to set yourself up for success.
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