Downtown Madison Visitor Center

Downtown Madison Ambasadors provide maps, directions, and information on accommodations, shopping, dining, events, attractions and activities in downtown and greater Madison. Free local area, University of Wisconsin and statewide brochures. Conveniently located in the heart of downtown Madison.

Hours of Operation

Hours vary by season: January through April: 11 am - 2 pm daily. May through September: Monday-Tuesday: 11am – 2pm; Wednesday-Friday: 11am – 5pm; Saturday: 9am – 5pm; Sunday: 11am – 4pm. October through December: Monday-Tuesday: 11am – 2pm; Wednesday – Sunday: 11am – 5pm.

Publication Distribution

  • Department of Tourism Pubs
  • Key Statewide Association Pubs
  • Local Area Pubs

Operated By

  • Municipality
  • Non-Profit Tourism Organization


  • Brochures Displayed in Racks
  • Serve General Public
  • Staff Assists With Local Area Travel Planning

Type of Center

  • Local Information Center


  • At Gateway Entry Point or On/Near a Major Highway

Open Hours

  • Open a Minimum of 5 Days a Week During Peak Travel Season