La Crosse Visitor Information Center

Free local and regional brochures and maps. One-on-one travel advice to help find accommodations, events, attractions and activities – even the best places for pie and coffee. Operated by the La Crosse County Convention and Visitor Bureau.

Hours of Operation

Year Around: 8-5 Monday through Friday. Memorial Day-October also Sat 10:30-4:30 and Sunday 10:30-4


I-90, Exit #3A Hwy 53 South. Follow Hwy 53 3 miles into downtown La Crosse. Turn right onto State Street. State Street leads into Riverside Park, home of the Visitor Center.


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