Florence

  • Excited visitors prepare to kayak the Pine River.

    Excited visitors prepare to kayak the Pine River.
  • Skiers gather at the Lauterman Cross Country Ski Trail

    Skiers gather at the Lauterman Cross Country Ski Trail
  • Kayaking is the perfect way to enjoy the peaceful surroundings.

    Kayaking is the perfect way to enjoy the peaceful surroundings.

When the seasons change you may be surprised to find...

That there is something for everyone in Florence County. Fishing and hunting as well as ATVing take you through all the seasons in the Northwoods of beautiful unspoiled Florence County.

You'll know you're here when...

The landscape becomes pristine and untouched, and the Wild Rivers run crystal clear. Leave everything negative and hum drum at the county line. We will supply the upbeat back to nature experience you are looking for to help you renew your well being if only for a weekend.

Explore your adventurous side...

With the many activities that await you in Florence County. Kayaking and canoeing are a favorite with our pristine Wild Rivers that take you to unspoiled nature areas with wildlife abound. ATVing through our forests of northern Wisconsin provide hundreds of miles of vast wilderness that can only be appreciated while traveling through the Northwoods of Florence County. Once you have hiked the trails of the Nicolet National Forest, it will whisper your name inviting you back time and time again. Come and unwind where nature will change you.

Small town charm...

Is what Florence is all about. A stroll down the main street of historic buildings will give you a feeling of stepping back into time. The town of Florence is situated on a quaint and inviting lake where time stands still. You can dine on the porch of a beautifully restored Mission Style restaurant and overlook the gleaming waters of Fisher Lake, all while never leaving the main street. Uniqueness and individuality is what you will find with each small business that lines the streets of Florence.

Your child will always remember...

  • The nights that were spent in Florence County, surrounded by the unseen stars that are hidden in a city sky.
  • The sounds and smells of a campfire and the wildlife that is just in the distance.
  • The clean air and water that is just waiting for an adventure to ensue.