Tourism Industry Helps Bundle Up Wisconsin

Nearly 80 tourism organizations collecting hats, gloves, coats and other winter gear in statewide charity effort. Visitors and residents encouraged to donate hats, scarves, gloves, coats and other winter gear.

The Wisconsin Department of Tourism and the state’s tourism industry is hoping to make this winter a little warmer for those in need. Today the Department is launching “The Big Bundle Up,” a statewide charity drive to collect new and gently used gloves, hats, scarves, coats, sweaters and other winter gear that will be donated to Wisconsin charities around the state.

To hear more from Governor Walker and Tourism Secretary Stephanie Klett about the charitable initiative, please view their web video here.

Nearly 80 sites located at Travel Wisconsin Welcome Centers, tourist information and visitor centers, businesses and offices are serving as drop-off sites through January 4, 2013.  A complete list of locations is available on TravelWisconsin.com. Visitors can also donate warm clothing items at Lambeau Field prior to the start of the Green Bay Packers football game on Dec. 9, 2012.

We also encourage all Wisconsin businesses to do their part and follow the lead of companies like Wisconsin Knitwear, which donated 500 winter hats to the program.

“Last year’s “mitten debate” with Michigan turned into a very positive charitable campaign,” said Governor Walker. “With the support of tourism organizations who have stepped up to serve as collection sites along with the generosity of everyone who makes a donation, we’ll keep the momentum going and help Wisconsin families stay warm this winter.”

Last year’s Great Lakes Mitten Campaign drew national media coverage and generated a collection of more than 3,100 winter items for Wisconsin charities.  Donated items came from as far as Virginia and sparked Wisconsin classrooms and private businesses to contribute. In addition, the campaign won four national media and public relations awards, including the prestigious U.S. Travel Association’s Mercury Award.

“The response to last year’s charity drive from both the tourism industry and those who donated was incredible.  Our tourism partners urged us to continue this as an annual program and make it even bigger,” said Secretary Klett. “We’re proud of their commitment and shared goal to collect as many winter items as possible for their local communities.”

The mission of the Wisconsin Department of Tourism is to market the state as the Midwest’s premier travel destination by executing industry-leading marketing programs and establishing strategic partnerships. The Department plays a significant role in generating greater economic impact and jobs for Wisconsin. The portal for traveler information can be found at www.TravelWisconsin.com.