Tourism Industry Helps Wisconsin "Bundle Up" This Winter

MADISON, Wis - For the third year in a row, Wisconsin's tourism industry is working to keep thousands of residents warm this winter with The Big Bundle Up campaign.  The statewide charity initiative involves the collection of new and gently used gloves, hats, scarves, coats, sweaters, and other winter gear for those in need. Last year, Wisconsin residents, travelers and businesses contributed more than 17,000 winter items donated to charities all across the state. 

Nearly 70 sites located at Travel Wisconsin Welcome Centers, tourist information centers, businesses and offices are serving as drop-off sites today through Jan. 3, 2014. A complete list of locations is available on TravelWisconsin.com.

“From the kindness of organizations who have stepped up to serve as collection sites to the generosity of individuals and businesses that donate, this program has been a real success,” said Governor Walker. “We can’t thank the tourism industry members enough for their participation and the people of Wisconsin for choosing to donate to this great cause.”

In addition to individual donations at visitor centers, several private businesses contributed to last year’s campaign. Wisconsin Knitwear, a Milwaukee-based company, generously provided 500 knit hats that were donated to The United Way of Greater Milwaukee. This year, Wisconsin Knitwear has increased their donation by pledging to donate 1,000 items.

“The Big Bundle Up embodies what the state of Wisconsin is all about. It’s an award-winning campaign in which the entire tourism industry works together for a common cause – to bring warmth to those in need,” said Tourism Secretary Stephanie Klett.

The Big Bundle Up campaign won “Best in Show” and an “Award of Excellence” at the 2013 Public Relations Society of America’s Paragon Awards in Milwaukee.

The mission of the Wisconsin Department of Tourism is to market the state as the Midwest’s premier travel destination for fun by executing industry-leading marketing programs and establishing strategic partnerships. The Department plays a significant role in generating greater economic impact and jobs for Wisconsin. The portal for traveler information can be found at TravelWisconsin.com.

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