Richland Center

  • During the annual High School State Finals, students compete in 13 events to qualify for Nationals in July: bareback & saddle bronc riding, bull riding, barrel racing, pole bending, cutting, calf roping, breakaway roping, and more.

    During the annual High School State Finals, students compete in 13 events to qualify for Nationals in July: bareback & saddle bronc riding, bull riding, barrel racing, pole bending, cutting, calf roping, breakaway roping, and more.

Home of Wisconsin’s High School Rodeo Finals, Richland Center offers a mix of excitement and tranquility. For those looking for the rush of extreme sports, in addition to the Rodeo Finals Richland Center also offers snowmobile races, the Motorsports Mayhem, Churning Dirt Nationals and the Hybrid Redneck Rally. The area also offers fishing, canoeing, bird-watching, and biking for those looking to enjoy the more peaceful aspects of the outdoors.

Fishing? You’ll catch the big one if you...

Come to one of our many trout streams. Richland County has over 267 miles of naturally stocked Class I and Class II trout streams and wonderful habitat areas for our deer and wild turkey populations. Beautiful rivers and streams wind through Richland County making their way through expansive valleys, wooded bluffs and rolling hills that peak overhead.

When the seasons change you may be surprised to find...

That Richland County has many hidden treasures and places to explore. From our streams to snowmobile trails, you'll find something to do every season. Richland County is nestled among the Ocooch Mountains and has abundant trails and scenic drives for hiking, bicycling, motorcycling, or going for a leisurely drive. Our area is also spotted with a number of public hunting lands with a mix of uplands and lowlands that support a diverse habitat of game birds, whitetail deer, turkey, and small game.

Explore your adventurous side

We’re known for our outstanding year-round scenic highways and trails. Whether you enjoy hiking, biking, motorcycling, or just going for a leisurely drive, we have something for just about everyone. Come and explore 350 acres of the Richland County Community Forest with public hunting areas, primitive multi-use trails, trout fishing, and plenty of opportunities for bird and nature watching.

Stay at the heart of excitement!

Richland County is centrally located between Madison and La Crosse. We are also just minutes away from many Southwest Wisconsin attractions including Wisconsin Dells, Mississippi River, state parks, orchards, and many more. Richland County is a great place to stay and play!

Mark these events on your calendar:

  • Screaming Half Mile
  • Motorsports Mayhem
  • Wisconsin High School Rodeo Finals
  • Churning Dirt Nationals
  • Hybrid Redneck Rally
  • Center Color Fest with illuminated parade
  • Rotary Lights in the Park