Milwaukee's Wisconsin Center continues to hone the leading edge of the convention center industry with outstanding service, flexible, comfortable facilities and a setting in downtown Milwaukee, now nationally recognized as a fun, friendly and exciting destination in itself. Owned and operated by the Wisconsin Center District (WCD), the Wisconsin Center faces Wisconsin Avenue, the city’s "Main Street," and is within steps of leading hotels, retail establishments, attractions, dining, nightclubs, and transportation. It is even connected via skywalk to two major hotels—the Hyatt Regency-Milwaukee and the Hilton Milwaukee City Center. Adjacent neighbors also owned by WCD include the 12,700-seat U.S. Cellular Arena and te Milwaukee Theatre, which opened in 2003 as a new, 4,087-seat theatrical and assembly venue, built in the shell of the historic Milwaukee Auditorium. Both offer excellent options for general sessions, entertainment and other functions tied to Wisconsin Center conventions.