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U.S. Cellular Arena
Welcome to the U.S. Cellular Arena, Milwaukee's 12,700-seat home for sports, entertainment and assemblies since 1950. One of the first TV-friendly venues in the nation, the then-"Milwaukee Arena" came of age with rock & roll and later gained fame as "MECCA," a house of champions with a reputation for unparalleled fan intensity and an audacious Pop Art basketball floor. A major 1998 renovation readied the building for the 21st century with new technology and enhanced accommodations for both patrons and productions, while retaining its fervor-inducing geometry and super-strong, ready-to-rig ceiling.
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