The New Glarus Primrose Winery

The New Glarus Primrose Winery offers a wide selection of wines, made primarily from Wisconsin grown grapes and fruit. If you are looking for a dinner wine, dessert wine or a wine to enjoy just for the fun of it, stop in. Wine tasting allows you to take home your favorite or ship it to a friend. You can also take a break and enjoy wine by the glass. Enjoy browsing our gift shop, and ask about our Personalized wine labels. We produce 13 different wines. Stop by and try some!

Hours of Operation

June-December: Mon-Sun 10am-6pm, January-May: Mon & Fri Noon-5pm, Sat & Sun 10am-5pm.

Visiting Type

  • Tasting