This Dairy Queen, built in 1954, features a flat roof with a wide canopy that overhangs the entire building. The original neon signage, with the words "Dairy Queen" and an ice cream cone with a curly swirl, is centrally located on the front facade and projects from the roof. The exterior colors of blue and white with a red stripe and roof are consistent with the company's 1950s color scheme. The flat roof, wide canopy, window arrangement, color scheme, and signage reflect the early period of Dairy Queen building design.

This location remains an active Dairy Queen serving classic traditional ice cream, shakes, and cakes. Walk-up service.

On the list of Wisconsin State Historic places.