7 New Milwaukee Attractions Coming in 2018

Another new year is here, and this promises to be a big one in Milwaukee! 2018 is bringing brand new construction, improvements to popular attractions, a major celebration, a whole new way to get around town, and more. Make sure you’re here to experience the excitement in Milwaukee this year!

Harley-Davidson 115th Anniversary Celebration

Every five years, motorcycle enthusiasts from around the world ride home to the birthplace of Harley-Davidson. This Labor Day weekend, all roads lead to Milwaukee as the city celebrates the 115th anniversary of this iconic American company. Come join in the fun with parties, racing, rides, and more throughout the city, including a jaw-dropping parade of hundreds of motorcycles through downtown. This year is also the 10th anniversary of the world’s only Harley-Davidson Museum.

New Arena

The new home of the Milwaukee Bucks, the Wisconsin Entertainment and Sports Center will be opening this summer. Not only will the new arena be home to NBA action, it will also host national touring acts like Maroon 5 (September 16) and Jim Gaffigan (September 22). Surrounding the arena, you’ll find a vibrant “live block” with a music venue, restaurants, and bars.


Milwaukee’s new streetcar, The Hop, will start transporting passengers through downtown in the fall. Thanks to naming sponsor Potawatomi Hotel & Casino, all rides during the first year will be free! The Hop’s initial 2.5 mile route will connect locals and visitors alike to top downtown attractions, restaurants, and more.

New Stage at Summerfest

Summerfest pulled out all the stops for an amazing 50th anniversary year in 2017, but the world’s largest music festival isn’t done yet! For the 2018 festival, the current U.S. Cellular Connection stage will be demolished and replaced with a brand new stage featuring Lake Michigan views, larger performance area and increased audience capacity, a 25-foot LED video screen (the largest on the grounds), and lakefront charging stations.

Year-Round Film

The Milwaukee Film Festival will not only be celebrating its 10th anniversary in 2018, but in July, the festival will also take over full-time operations at the Oriental Theatre. This historic movie palace is recognized as one of the top historic cinemas in the country and will now be home to year-round programming from Milwaukee Film.

Sprecher Taproom

In 1985, Sprecher Brewing opened as the first craft brewery in Milwaukee. Although this brewery has been a popular destination for both beer and soda fans, its taproom was only open to tour patrons…until now! Sprecher will be opening a second, public taproom in Milwaukee’s Walker’s Point neighborhood, just blocks from where the original brewery stood. This tasting room will include specialty flights of beer as well as display artifacts from Sprecher’s history, including part of the brewery’s original brew kettle.

Milwaukee Brewing Co. Expansion

Just two blocks from the new arena project, one of Milwaukee’s original craft brewers, Milwaukee Brewing Company, will be opening a new location in the former Pabst Distribution Center. In addition to brewery operations, the new location will have a large tasting room and what may be the largest rooftop space in the Midwest.

Keep up to date with all things new in Milwaukee and start planning your visit at VISITMilwaukee.org.