6 Custard Stands to Sample in the Frozen Custard Capital of the World

Along with cheese curds, frozen custard is a food that’s classically Milwaukee. Milwaukee is home to the world’s largest concentration of frozen custard shops, earning us the unofficial title of “frozen custard capital of the world”!

Ice cream and frozen custard are both made with milk, cream and sugar, but custard is also made with egg yolks. This gives it a richer, creamier texture than ice cream. You won’t want to miss out on this sweet treat on your next visit to Milwaukee.

Kopp’s Custard

Open since 1950, Kopp’s is famous for jumbo burgers and delicious frozen custard. It’s easy to go beyond the standard chocolate or vanilla thanks to the ever-changing Flavor of the Day. Try tempting flavors like Grasshopper Fudge, Pina Colada, and “Never Enough Chocolate” – make sure to check the Flavor Forecast before you stop by one of Kopp’s three locations.


Inspired by good old fashioned custard stands, MooSa's is located right on the shore of Lake Michigan, just off the sands of Bradford Beach. This lakefront stand can satisfy more than just your sweet tooth with delicious snacks like burgers and wings. 

Gilles Frozen Custard

Milwaukee’s oldest operating stand, Gilles Frozen Custard has been open since 1938. That’s almost 80 years of custard! In addition to serving delicious frozen custard, shakes, malts, sundaes, and floats year round, Gilles offers a full menu of casual American eats from burgers to fish fry. Gilles’ special Flavor of the Day includes favorites like Orange Dreamsicle, S'mores, and Monkey Madness.

Leon’s Frozen Custard

This drive-in custard stand is open year round, so you can get fresh frozen custard and classic soda fountain favorites whatever the weather. In addition to delicious frozen treats and a limited menu of sandwiches, Leon’s stylish 1950’s neon details and sign make it a popular spot to photograph…after enjoying a few scoops of custard, of course!

Georgie Porgie’s Treefort Restaurant

A fast casual spot perfect for a quick custard fix, this colorful restaurant has a fun treehouse vibe inside that kids will love, plus a heated outdoor patio for year-round dining. Creative specialty burgers, custom-crafted local sodas, and creamy custard keep families coming back for more.

Oscar’s Frozen Custard

Although Oscar’s has a menu full of burgers, sandwiches, and other custard stand classics, insiders know the star of the menu are the waffle cones, homemade with a secret batter. There’s a reason that each of the three locations announces its flavor of the day via a giant waffle cone sign!

A stop at one of Milwaukee’s many frozen custard stands is a must on your visit to the Frozen Custard Capital of the World! Click here to start planning your Milwaukee trip today.

This entry was posted in Restaurants