A certified Destination Marketing Organization that promotes the La Crosse Area to convention and meeting planners, group tour planners, reunion groups, sporting events, and leisure travelers.

Head to La Crosse County, Wisconsin for family fun, festivals, shopping and great food.

Stay at a cozy B & B or book a luxury suite. Dine at one of our locally owned riverside eateries and downtown restaurants.

End your night in La Crose County with live music, theatre and performances. Get outdoors for miles of cycling, hiking and paddling trails.

Our Mississippi waters offer untouched natural beauty with world class fishing and boating - perfect for water skiing or just cruising.

You will enjoy our beautiful Driftless Area!

Welcome to La Crosse County!