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Photo Credit: Photo: Jay Olson-Goude
Great River Road in Wisconsin, View From Maiden Rock Bluff | Photo Credit: Photo: Jay Olson-Goude

Great River Road National Scenic Byway

Known by many as Highway 35, Wisconsin's Great River Road National Scenic Byway is a 250-mile scenic drive along the Mississippi River. Stretching from Prescott to Potosi, the byway offers breathtaking views best enjoyed while meandering through 33 charming river towns dotted with artist's galleries, wineries and historic sites. A paradise for boaters and anglers alike, the region's parks and nature preserves are a favorite destination for hikers, bikers, campers and birdwatchers too.

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Featured Events

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Oktoberfest USA La Crosse September 28 - October 01 Celebrating the best of Midwest festivals here in La Crosse! This German heritage celebration offers something for everyone! Fest goers will enjoy a variety of...
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Shihata Orchard Fest Prairie du Chien September 30 - October 01 Family fun with wagon rides, U-pick apples and pumpkins. Visit the Apple House with 11 varieties of apples, jams and jellies, award winning cider, pumpkins,...
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Flyway Film Festival Pepin,Stockholm,Maiden Rock October 18 - October 22 The 10th annual Flyway Film Festival is held in Pepin, Stockholm, and Maiden Rock with additional dates to be announced in Red Wing, Minnesota. Over 50...

Things To Do

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Potosi Brewery & National Brewery Museum Potosi Potosi Brewery Co. Holds "The National American Breweriana Association Museum", The Great River Road Interpretive Center, the National Brewery Museum, a...
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Villa Louis Prairie du Chien An 1870 Victorian mansion built by the family of Hercules Dousman, an entrepreneurial frontiersman who parlayed various investments into a fortune. His son...
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La Crosse Queen Cruises La Crosse 149-passenger authentic split sternwheel paddlewheeler offering daily sightseeing tours of the Mississippi River. Dinner & brunch cruises weekends. Lunch,...

Places To Stay

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Historic Trempealeau Hotel, The Trempealeau Enjoy the natural beauty, while savoring a delicious entrée. Home of the famous Walnut Burger. Diverse lodging: economical, cozy EUROPEAN-STYLE ROOMS to...
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Wyalusing State Park Bagley 2,700-acre state park overlooking the confluence of the Wisconsin and Mississippi Rivers. One of Wisconsin's oldest parks. Indian burial mounds, canoe trail,...
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Charmant Hotel La Crosse A 67-room upscale boutique hotel in historic downtown La Crosse. The Charmant Hotel is a renovated candy factory, built in 1898. Architectural details of the...

Dining

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Lena's Lucky Star Stockholm Casual dining, tasty burgers, sandwiches, appetizers, daily specials, Friday Fish Fry, Saturday night BBQ ribs & shrimp. Sunday brunch 9 am - noon. Seasonal...
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Simply Prairie du Chien Coffee house and eatery. We provide an extensive breakfast and lunch menu, along with a tempting array of sweats and treats. In addition to our freshly made...
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Monarch Public House Fountain City Building erected in 1893-4, still original and undergoing extensive restoration since 1995. Interior features 15 foot, pressed tin ceilings, wooden floors and...

Featured Stories

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Escape to the Great River Road Things to Do A fabulous adventure awaits you on the Great River Road, Wisconsin’s national scenic byway. The road weaves its way 250 miles along the panoramic Mississippi...
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Let's Eat! Dining Along Wisconsin's Great River Road Restaurants You may not be among the lucky locals who live along Wisconsin's Great River Road, but you can still eat like one! Here are five great pit stops for dinner...
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Cottages, Farms and Historic Hotels: Mississippi River Getaways Places to Stay Wisconsin’s Mississippi border, traced by the Great River Road, is home to a multitude of quaint towns with great hospitality. Check out our lodging...