2026 Great Taste of the Midwest

Get ready for the Great Taste of the Midwest, one of the top beer festivals in the U.S. and North America's second-longest running craft beer celebration! Each year, around 200 breweries showcase an incredible variety of 1,400 different beers, all set against the stunning backdrop of Madison's lakeside. It’s an experience you won’t want to miss! Tickets will sell out quickly, and must be purchased in advance. There are on-site ticket sales.