Iola Car Show & Swap Meet

Iola Car Show 2022
Iola Car Show 2022
Chip Foose at the 50th Anniversary of the Iola Car Show
Swapping at the Iola Car Show


  • Fair/Festival Type
    • Car Show

Iola Car Show & Swap Meet

Event Date
Jul 11, 2024 - Jul 13, 2024. Gates open daily at 7am. Spectators are invited to free concerts on the grounds after the show!

Iola Car Show Grounds
350 Chrome Place - Iola, WI 54945
Information: 715-445-4000
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Join us for Iola 2024, July 11th - 13th!

"THE MEETING OF THE MUSCLE" is the Special Exhibit Theme for the 2024 Iola Car Show. The special guests who are attending; Henry Winkler, Donny Most and Anson Williams of Happy Days will be celebrating 50 years with us! Jon Provost of Lassie will be attending for the first time, along with Stan Livingston of My Three Sons. Derek Bieri of Vice Grip Garage and Roadworthy Rescues loved Iola so much – he’s coming back!!! Our returning staples include Emily Reeves of Flying Sparks Garage, Von Hot Rod, Jo Coddington, Greg & Leah Stelse, and Bill “Elvis” Stull!

Iola is the epicenter for auto enthusiasts in the Midwest, featuring celebrity guests, special vehicle unveilings, national brand sponsor displays, a pinup contest, concerts, and some of the best food around. This world-class event is one of the biggest anywhere, boasting 4,000 swap spaces, 2,400 show cars, 1,600 camping sites and 400 car corral spaces. This show has something for everyone; bring the kids to check out the wide variety of cars, hunt the swap meet for parts and memorabilia, or head out with the girlfriends to dance the night away with concerts and a DJ in the campground! Iola is a bucket-list event for everyone!