The Sartori Big Cheese Drop is nationally lauded as one of the country’s quirkiest New Year’s Eve traditions and celebrates Plymouth, WI, as the official Cheese Capital of the World. This fun, family-friendly, annual event brings thousands of folks together to welcome the new year. Festivities include live music by the String Along Band, bonfires with free hot cocoa and cider, complimentary cheese table, with the highlight of the event marked by a countdown and the lowering of a giant wedge of Sartori’s world award-winning BellaVitano® Gold Cheese at 10:00 pm.  After the Big Cheese Drop, music and dancing continues through 10:30pm