We hear the sleigh bells ringing already! Kick off the holiday season in style with River Dazzle, River Falls’ premier holiday celebration! This festive event transforms downtown into a winter wonderland, featuring a dazzling light parade, chili crawl, family-friendly activities like pictures with Santa, and plenty of holiday cheer.

Visitors can enjoy local shopping, delicious food, and seasonal treats while experiencing the warmth and charm of our community. Whether you're here to eat your weight in chili samples, watch the downtown tree lighting before the parade, the Santa run, or simply to soak in the holiday magic, River Dazzle is the perfect way to celebrate the season with family and friends.

Don’t miss this beloved annual tradition!