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Sporting Events in Wisconsin

Where Gametime is the Best Time

Whether you’re screaming with thousands of your best friends in the stands or at your local watch party, there’s no denying Wisconsin’s got game. Cheer “Go Pack Go!” at legendary Lambeau Field, team up for an epic Brewers tailgate or gather at the neighborhood spot to watch the game of the season. From summer grand slams to fall ball, being a sports fan here is a year-round experience.

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Winter Wins

The Nation's Biggest Ski Race

Take on marathon miles or cheer on the athletes at the American Birkebeiner—North America’s largest cross country skiing race. Over 50 years old (and covering 50+ kilometers of ski trails), the Norwegian-inspired event leads athletes through Wisconsin’s beautiful Northwoods. With plenty of events for all ages and abilities, there's no shortage of lively energy to go around.

Catch Birkie Fever
Can’t Miss Experiences

7 Must-See Snowmobile Races

Experience Titletown

Lumberjack World Championships
July 16-18, 2026

Fat Bike Birkie
February 26-28, 2026
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Festie Fan
Plan your trip around the celebration. From music and food to cultural experiences big and small, there’s always something worth gathering for.

For Couples
Slow down and savor unforgettable moments together. Whether you're stargazing in a Dark Sky Park or sipping wine and sampling local fare at a rolling vineyard, unplug in a unique escape for two.

Uniquely Local
Go beyond the guidebook. Discover hidden gems, hometown flavors, artisan makers and the stories that make each place distinctly Wisconsin.

City Viber
Tap into skyline views, street art, live music and late-night bites. Wisconsin’s cities bring the flavor, culture and creative spark.

Adventure Seeker
Chase the rush across cliffs, trails and open water. From heart-pounding outdoor thrills to off-the-beaten-path escapes, this is where adventure meets unforgettable.

Family Friendly
Big fun for little explorers — and everyone in between. Think waterparks, wildlife, hands-on museums and memory-making moments.

Weekend Wanderer
Perfect the art of the "microadventure" with curated getaways designed for a quick refresh. From scenic coastal drives and charming towns to quick hiking loops, we’ve made it easy to maximize every minute of your time off.
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