Sports Events

We love sports in Wisconsin, and we love celebrating them even more. Wisconsin fan or not (yet), all are welcome to join the spirited excitement at our sporting events.

Our Pro Sports are History in the Making 

Our pro sports scene is electric. Bring your friends and stay till the final second — history is made at Wisconsin stadiums and arenas. 

See the NBA championship-winning Milwaukee Bucks at the Fiserv Forum or watch them from the lively bars and restaurants in the Deer District. See the Super Bowl-winning Green Bay Packers play at the legendary Lambeau Field — take time to revel in the Packers Hall of Fame while you’re there. And the Brewers contend every year at the American Family Field. 

Pro golfers also frequent Wisconsin — we’re one of the country’s top golf destinations. That’s why our courses have hosted the Ryder Cup, PGA Championships and the U.S Open, to name a few.

More Wisconsin Sports Events

Every year, Wisconsin hosts one-of-a-kind marathons and championships. These out-of-the-ordinary sporting events create memories you’ll never forget. 

Hayward is home to two of Wisconsin’s biggest sports events. In the winter, over 10,000 skiers from around the world come to compete in Hayward’s Birkebeiner Ski Event, affectionately called the Birkie. It’s the continent’s largest cross-country skiing marathon! The summer brings another family favorite to the town: the Lumberjack World Championships. Log rolling, sawing and climbing events (to name a few), as well as vendors, live music and other attractions keep lumberjacks of all ages entertained.  

Each year, Madison hosts the CrossFit Games at the Alliant Energy Center. Many of the world’s fittest athletes converge to compete, pushing themselves to their physical limit, and fans from all over come to cheer them on. Watch more athletes push themselves to greatness, or push yourself to participate, at IRONMAN Wisconsin, also in Madison. The exciting triathlon is an official qualifier for the IRONMAN World Championships in Kona. 

For the fast and furious: the Milwaukee Mile, the oldest operating motor speedway in the states, hosts an array of professional motorsports including NASCAR, IRL and ARA. Find other smaller racetracks dotted across the state for more high-speed excitement. 

Wisconsin college sports buzz with the same electric excitement. Take in a Wisconsin Badgers game at Camp Randall Stadium or the Kohl Center in Madison for more stories worth telling.