Largest tackle selection in Northern Wisconsin. Huge Great Lakes trolling section, electronics, fly-fishing outfitters for fresh and saltwater, live bait, archery supplies, ammo, black powder, trapping supplies, exclusive home to Jacquart T-P’s and Arctic Armor Clothing. Nationally recognized guide service sponsored by Ranger Boats and Evinrude Motors; guiding on Chequamegon Bay and local inland lakes and rivers for all species. We offer a comprehensive tackle and live bait shop carrying hunting, archery and unique gifts from the Northland. We have 30+ years of local and international fishing knowledge. Our guide service guidez the trophy smallmouth waters of Northern Wisconsin.