Guides Choice Pro Shop

Full service fishing and hunting sportshop in Eagle River. Home of the largest privately owned freshwater aquarium in Wisconsin at 16,300 gallons. Displaying native locally caught 50" musky, trophy walley, largemouth bass, smallmouth bass, northern pike and a variety of panfish. We offer educational fishing schools, reel and rod tip repair services. We are also the areas fishing and hunting licenses headquarters.


Located at the corner of Hwy 45 S & Hwy 70 E. in Eagle River, WI.

Fish Type

  • Blue Gill
  • Catfish
  • Largemouth Bass
  • Musky
  • Northern Pike
  • Panfish
  • Perch
  • Smallmouth Bass
  • Walleye

Fishing style

  • Fly
  • Ice
  • Inland Lake / River

Shopping Type

  • Specialty Shop