Food & Drink
Sweets and Treats
Sink Your Teeth into Something Sweet
Sweeten up your trip to America’s Dairyland with a taste of regional decadence. Here, signature shops are churning out ultra-smooth frozen custard, baking with cherries picked from the farm next door and serving up quirky treats like colossal cream puffs sized to share. So, before your crew sits down for dinner, take it from the locals—save room for dessert (or just eat it first!).
Frozen Finds
The Scoop on Frozen Custard
From iconic icy treats to signature neon signs and a timeless, tasty atmosphere, Wisconsin’s frozen custard hits the spot. Silky smooth and served on its own with spoons for two, in a shake or topped with bits of crave-worthy candy, this decadent dessert is a must-try.
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A Brief History of Frozen Custard, Wisconsin’s Favorite Dessert
Pastry Perfection
Wisconsin’s Slice of Pie Paradise
Overflowing with fruity fillings, topped with buttery pastry and crafted with a homemade touch you can taste, Wisconsin’s pies are award-winning. Seriously, one of our shops was named best in America—twice! So, grab a fork, a sweet friend to share it with and a to-go box to pack some pie for the road. Here, we saved you a slice.
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Take A Bite Out of Wisconsin’s Amazing Pie
Specialty Sweets
Dig into Danish Kringle
What’s shaped like an oval, has 32 layers of flaky dough and takes three days to make? The Danish Kringle! Crafted in Wisconsin’s old-world bakeries and boasting an assortment of flavors, the Kringle is almost too good to share. Fruit, almond or cheese filled and perfectly glazed is the tastiest way to pair your morning brew for the whole crew.
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Kringle: Wisconsin's Official Pastry
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Take A Bite Out of Wisconsin’s Amazing Pie
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