Fromagination was founded in 2007 by Ken Monteleone, who believes that Wisconsin cheese, the Badger State’s cheese-making heritage, and its growing artisan food movement deserve a showcase. Fromagination encourages guests to experience their food: see, smell and taste the cheese, and learn about how and where it is made. A visit to Fromagination should not only leave guests with a good taste in the mouth, but also with an appreciation for healthy, delicious Midwestern foods and their producers. Fromagination serves cheese, but also lunch fare, artisan cheese trays for events, gifts, and local beverages.