Destinations to Discover
Ashland
Great Lake Adventures Await
Set on the shores of Lake Superior, Ashland welcomes you with small-town charm and big-lake beauty. Stroll along the lakewalk, discover colorful murals and cast a line in world-class fishing waters. With historic architecture, unique local shops and easy access to the Apostle Islands, Ashland is a true Northwoods gem.
Coastal Vibes at Chequamegon Bay
Ashland Area Farmer's Market
Northern Great Lakes Visitor Center
The "Historic Mural Capital of Wisconsin"
Start Planning
Stunning Sights & Special Moments
Staying in Ashland puts you at the center of endless possible adventures. Enjoy historic hotels, fresh restaurants and easy access to all kinds of Great Lake fun. Visit in any season to make lifelong memories together.
In the Area
Find Nearby Fun
With the Bayfield and the Apostle Islands to the north and the expansive Northwoods to the south, Ashland is the perfect launching pad for epic experiences.
In the Area
Find Nearby Fun
With the Bayfield and the Apostle Islands to the north and the expansive Northwoods to the south, Ashland is the perfect launching pad for epic experiences.
Where to Eat, Stay & Play in Ashland
Deep Water Grille
Hugo's Pizza
El Charro Mexican Bar & Grille
Ashland Baking Company
South Shore Brewery
Benoit Cheese Haus
Tri-County Recreational Corridor ATV Trail
Lake Superior Circle Tour
North Country National Scenic Trail
Copper Falls State Park
Fish Creek Slough
Solstice Outdoors
Ashland Mural Trolley Tours
Ashland Breakwater Lighthouse-Chequamegon Bay
The Union Boutique
ABC Raceway
Chequamegon Bay Golf Club
Ashland Historical Museum
Best Western the Hotel Chequamegon
Cobblestone Inn & Suites
The Inn at Timber Cove
Mission Springs Resort
Second Wind Country Inn
Whitetail Waters Cabin Vacation Rental
What's On
Events In and Around Ashland
Jul
4
Ashland’s Independence Day Celebration
Jul
4
Ashland Fireworks
Jul
17
Bay Days Festival
Ways to Wander
Discover Colorful Stories
Stroll Ashland’s Historic Mural Walk and watch the city’s past come alive. With more than 20 vibrant, hand-painted murals covering eight city blocks, the walk tells stories of Lake Superior’s shipping days, local legends and community spirit, transforming the city’s downtown into an open-air gallery of history and art.
Ways to Wander
Anglers Love Ashland
Cast a line in Ashland, where world-class fishing meets the beauty of Lake Superior. Reel in trout, salmon and smallmouth bass, and head out on Chequamegon Bay for legendary walleye. With guided charters, scenic shorelines and year-round opportunities, Ashland is the perfect place to fish, relax and connect with nature.
Ways to Wander
Go Waterfall Chasing
Just outside of Ashland, hike scenic trails at Copper Falls State Park with your crew. You’ll see dramatic cascades including Morgan Falls—the second-tallest waterfall in the state—and enjoy peaceful hikes surrounded by towering trees. Each trail promises photo-worthy views worth sharing.
The Northwest Vibe
Big Outdoors & Smalltown Charm
There’s Even More to Explore in Northwest Wisconsin
Ashland is one part of this awe-inspiring region. Traverse hundreds of miles of trails through national forests, go island hopping and experience Native culture.
