Destinations to Discover
New Glarus
Rolling Landscapes, Timeless Traditions
Nestled in the rolling hills of southern Wisconsin, New Glarus charms visitors with Swiss heritage, scenic farmland and locally crafted brews. Explore the famous New Glarus Brewing Company, stroll quaint streets lined with shops and cafes and savor the small-town warmth that makes every visit memorable.
Go Shopping in “America’s Little Switzerland”
Visit an Iconic Brewery for a Tour and Taste
Visit A Scenic Vineyard with Views
Celebrate Oktoberfest Like A Local
Start Planning
Heritage and Hillside Beauty Await
A touch of Switzerland, a lot of Wisconsin charm. Discover alpine-style festivals and artisanal goods during a getaway that invites you to slow down and savor every moment.
In the Area
Find Nearby Fun
From picturesque trails and charming towns to unexpected attractions, extend your trip to New Glarus to discover something unforgettable.
In the Area
Find Nearby Fun
From picturesque trails and charming towns to unexpected attractions, extend your trip to New Glarus to discover something unforgettable.
Where to Eat, Stay & Play in New Glarus
Glarner Stube
Bailey's Run Vineyard
New Glarus Bakery
Puempel's Olde Tavern
Tofflers Pub and Grill
Sugar River Pizza
Badger State Trail
S & B Tubing
Sugar River State Trail
Swissland Miniature Golf
Edelweiss Chalet Country Club
New Glarus Woods State Park
Swiss Historical Village Museum
New Glarus Farmers Market
Alpenhaus Market
Chalet of the Golden Fleece Museum
Chalet Cheese Haus
New Glarus Brewing Co.
Chalet Landhaus Inn & Restaurant
The Blanc Chalet
Duerst Guest House
Hidden Bluff Lodge
Eliza House
McKellar Park
What's On
Events In and Around New Glarus
May
16
World Euchre Championship
Aug
2
Volksfest (Swiss Independence Day)
Ways to Wander
Get A Taste of Swiss Culture
Step into America’s Little Switzerland and explore over 150 years of history in New Glarus. Tour the Swiss Historical Village & Museum with its authentic cabins, schoolhouse and cheese factory, and visit the Chalet of the Golden Fleece and Swiss Center of North America for even more cultural treasures.
Ways to Wander
Raise A Stein, Share the Tradition
Celebrate Swiss heritage all year in New Glarus with lively festivals that bring traditions to life. From yodeling and alphorns to polka, cheese and beer, events like Swiss Volksfest, Wilhelm Tell Festival and Oktoberfest fill the streets with music, dancing and authentic cultural charm.
Ways to Wander
Enjoy Local Flavors
Savor the authentic flavors of New Glarus with cozy pubs, local wineries and handcrafted flavors at every turn. From locally brewed beer and wine straight from the vine to farm-fresh fare and Swiss specialties, this village offers tastes as rich as its culture—perfect for sharing with friends surrounded by stunning scenic beauty.
The South Central Vibe
Where Downtown Meets Down-to-Earth
There’s Even More to Explore in South Central Wisconsin
New Glarus is just one part of this stunning region. Stop at charming supper clubs, spend time in Madison and visit the Waterpark Capital of the World—Wisconsin Dells.
