Hidden Gems

Pepin

A Small Town on A Big Lake

Perched on the shores of Lake Pepin, Pepin offers small-town charm and riverfront beauty. Visit the Laura Ingalls Wilder Museum and “little house,” explore art galleries, or sail the Mississippi’s widest stretch. With lakeside dining and Great River Road views, you’ll be poised for endless adventures.

Ways to Wander

Enjoy the Breathtaking Journey

Pepin sits on the Great River Road National Scenic Byway and All-American Road and makes for the perfect memorable rest stop. Browse artisan shops, savor local flavors and soak up stunning Lake Pepin views with your crew.

Get on the Great River Road

Ways to Wander

Cast Off for Fun on Pepin’s Great River Waters

Set sail on Lake Pepin for a day of adventure and stunning Mississippi River views. From fishing and paddling to boating and beachside relaxation, Pepin offers endless ways to enjoy the water. Bring your favorite people and soak up this scenic slice of Wisconsin.

Discover the Pepin Marina

Ways to Wander

Enjoy Wisconsin Flavors with A View

Savor farm-to-table dining with stunning views of Wisconsin's Driftless Region and Lake Pepin’s shimmering waters. From casual cafés to elegant restaurants, enjoy fresh, locally inspired dishes as you soak up quality time with friends and family—making every meal here unforgettable.

Find Restaurants in Pepin

In the Area

Find Nearby Fun

In Pepin, you won’t be far from adventures in every direction. Follow the Great River Road, visit a pizza farm and enjoy outdoor adventures with your favorite people.

In the Area

Find Nearby Fun

In Pepin, you won’t be far from adventures in every direction. Follow the Great River Road, visit a pizza farm and enjoy outdoor adventures with your favorite people.

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Choose Your Itinerary

Where to Eat, Stay & Play in Pepin

Harbor View Cafe

Pepin, WI

Garden Pub & Grille

Pepin, WI

Captain's Legacy Bar and Grill

Pepin, WI

The Pickle Factory Waterfront Grill

Pepin, WI

Villa Bellezza Winery

Pepin, WI

Homemade Cafe

Pepin, WI

Pepin Marina

Pepin, WI

Sail Pepin

Pepin, WI

Eagle's Cliff Guide Service & Vacation Rental

Pepin, WI

Tiffany Bottoms State Natural Area

Pepin, WI

Chippewa River

Eau Claire, WI

Maiden Rock Bluff State Natural Area

Stockholm, WI

Laura Ingalls Wilder Museum

Pepin, WI

Smith Brothers Landing

Pepin, WI

Pepin Depot Museum

Pepin, WI

Dougieland Studios

Pepin, WI

Thomas & Caterine Latane'

Pepin, WI

The Pepin Country Stop

Pepin, WI

Lake Pepin Campground

Pepin, WI

Harbor Hill Inn

Pepin, WI

Pepin Forest Treehouse

Pepin, WI

The Dockside on Lake Pepin

Pepin, WI

Villa Serra

Pepin, WI

Pepin Eagles Nest Vacation Rental

Pepin, WI

Events Events Events

What's On

Events In and Around Pepin

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The Southwest Vibe

Driftless Beauty & Timeless Towns

There’s Even More to Explore in Southwest Wisconsin

Follow the Great River Road to enjoy more of this picturesque region, including La Crosse, Viroqua and Richland Center.

Find More Fun

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