Hidden Gems

Stockholm

A Riverside Village Full of Heart and Heritage

Nestled along the Mississippi River, Stockholm blends Scandinavian charm with breathtaking scenery. Founded by Swedish immigrants, this cozy village invites you to stroll through artisan shops, enjoy farm-to-table dining and take in the sparkling views of Lake Pepin for a truly unforgettable getaway.

Ways to Wander

Take the Scenic Route

Stockholm sits on the Great River Road National Scenic Byway and All-American Road and makes for the perfect memorable rest stop. Browse artisan shops, savor local flavors and soak in stunning Lake Pepin views with your crew. 

Hop on the Great River Road

Ways to Wander

Taste Award-Winning Flavors

Named “Best Pie Shop in America” two years in a row by USA TODAY, travelers come from near and far to get a taste of the sweet and savory specialties at Stockholm Pie and General Store. Stop in for lunch and try the legendary pie for yourself!

Try Delicious Pie

Ways to Wander

Find Nordic Specialties

Soak up Swedish culture in charming Stockholm. Sample traditional pie flavors, shop Nordic-inspired gifts at Scandihoo and sip European-style ciders at Maiden Rock Cidery. From sweet treats to Scandinavian flair, this riverside village serves up a true taste of Sweden in Wisconsin.

Shop at Scandihoo

In the Area

Find Nearby Fun

In Stockholm, you won’t be far from adventures in every direction. Follow the Great River Road, visit historical museums and enjoy outdoor adventures with your favorite people.

In the Area

Find Nearby Fun

In Stockholm, you won’t be far from adventures in every direction. Follow the Great River Road, visit historical museums and enjoy outdoor adventures with your favorite people.

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Design Your Itinerary

Where to Eat, Stay & Play in Stockholm

Stockholm Pie and General Store

Stockholm, WI

Maiden Rock Cidery & Orchard

Stockholm, WI

Harbor View Cafe

Pepin, WI

AtoZ Produce and Bakery

Stockholm, WI

The Pickle Factory Waterfront Grill

Pepin, WI

Il Forno (The Oven) Ristorante

Pepin, WI

Maiden Rock Bluff State Natural Area

Stockholm, WI

Sail Pepin

Pepin, WI

Pepin Marina

Pepin, WI

Lake Pepin Campground

Pepin, WI

Tiffany Bottoms State Natural Area

Pepin, WI

Northern Oak Amish Furniture & Gifts

Stockholm, WI

Scandihoo

Stockholm, WI

Great River Road Wine Trail

Stockholm, WI

Hugga Bugga

Stockholm, WI

Sandy's Clothing & Art

Stockholm, WI

Savvy

Stockholm, WI

The Dockside on Lake Pepin

Pepin, WI

Pepin Forest Treehouse

Pepin, WI

Art Orchard Guest Suite

Stockholm, WI

Maiden Rock Barn Retreat

Stockholm, WI

Birchwood Acres

Stockholm, WI

Harbor Hill Inn

Pepin, WI

Events Events Events

What's On

Events In and Around Stockholm

See More Events

The Southwest Vibe

Driftless Beauty & Timeless Towns

There’s Even More to Explore in Southwest Wisconsin

Follow the Great River Road to enjoy more of this picturesque Driftless region, including La Crosse, Viroqua and Richland Center.

Find More Fun

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