Places To Visit

Find ocean-like beaches along the Lake Michigan Shoreline. Explore the orchards and wineries found in the Driftless Region. Every part of Wisconsin is so different and unique — it’s impossible to describe our state with just a few words. 

Each region and city has a distinct personality with must-see attractions and memorable road trips. It all comes down to what you and your family or friends want to experience.

Our Regions Offer Endless Adventures

Each of our regions offers a different side of Wisconsin.

In Southeast Wisconsin, the Glacial Uplands region, enjoy an urban getaway in Madison or an outdoor refresh at one of many lakes or forests. Explore art museums and historical landmarks, like the state Capitol building, then kayak on one of many lakes in the region.

Up North, outdoor activities are plentiful; hike, bike or ski, depending on the time of season, at the Chequamegon-Nicolet National Forest. Then, explore the region’s scenic waterfalls, which include Potato River Falls in Iron County.

There’s a lot to do outdoors along the Lake Superior Shoreline in Northwest Wisconsin. Kayak around the Apostle Islands National Lakeshore or cruise on the Great Lake. That also applies to the Lake Michigan Shoreline in Eastern Wisconsin. Enjoy the urban, waterfront oasis and year-round outdoor festivals, like the Wisconsin State Fair in Milwaukee. You’ll be amazed by the Caribbean-like blue of Lake Michigan’s water.

In central Wisconsin, also known as the River Sands, you'll find the Wisconsin Dells, where water parks and family-friendly resorts are. In this region, you can enjoy outdoor activities any time of year at Granite Peak or Rib Mountain State Park.

In the Driftless Region, found along the Mississippi River, there are scenic vineyards and wineries and the city of La Crosse, a riverfront town with plenty of trails for hiking and biking and parks for birdwatching. 

Visit Wisconsin’s Major Cities

Between Summerfest in Milwaukee, fall football in Green Bay and Madison’s school spirit, Wisconsin’s big cities always have action and fun on the calendar. 

With a diverse food scene and outdoor attractions like RiverWalk, spend a day or a week in Milwaukee connecting with your loved ones in this Lake Michigan city. 

For history, college football and a vibrant arts and entertainment scene, Madison, the state capital, is always buzzing with indoor and alfresco attractions and activities. 

And Green Bay, home of the Green Bay Packers, is more than a great destination for pro football. Here, you’ll find trendy craft breweries, the Titletown District and Native American attractions. 

On the western side of the state, find fun and creativity in Eau Claire, which hosts music festivals and is home to museums and an outdoor sculpture tour. In La Crosse, many attractions and activities revolve around the Mississippi River. See the river up close on a dinner cruise or high above at the overlook at Grandad Bluff Park

Scenic Road Trips & Must-See Destinations 

Journey on a road trip that’s an attraction all its own and visit must-see destinations. 

Spot lighthouses, nature preserves and historic communities along the Door County Coastal Byway. Drive farther inland and hop on the Kettle Moraine Scenic Drive for a glimpse of the Kettle Moraine State Forest and nearby historical sites and recreation areas.

A couple of must-see destinations to add to your family trip itinerary: Lake Geneva, where some of the top luxury resorts are, and Door County, home to cherry orchards, historic lighthouses and hundreds of miles of shoreline. 

It doesn’t matter how long you stay or what places you choose to visit. Any experience in Wisconsin is a guaranteed good time, especially if you share it with the people you love most.