Major Cities

Enjoy the rhythmic sounds of a local band while sipping on a craft beer. Discover new restaurants and savor a unique dish that will leave you wanting more. Walk around and explore our vibrant city streets featuring one-of-a-kind architecture, mural art displays and fun attractions. Then, enjoy the many outdoor activities on or near our freshwater lakes and rivers. 

Our cities have a way of mixing the old with the new. They provide a glimpse of the past and future with an emphasis on the here and now. Celebrate the present with us and explore all that our cities have to offer.

Vibrant Western Cities

From Eau Claire to La Crosse, our major cities located in the western part of the state know how to celebrate the arts and outdoor living. 

A former lumber town, Eau Claire is now a hub for creatives and families alike. Known for major indie music events, like the Blue Ox Music Festival, discover bands and innovative music any time of year. While here, visit museums and cafes and enjoy a mid-morning family hike on our nature and urban trails. 

South of Eau Claire on the Mississippi River, La Crosse is just as much a destination for outdoor enthusiasts and families as music lovers. Tour the river town in style on a paddlewheel cruise or bike its nature trails. At night, catch a live performance of the Symphony Orchestra

Lake & Bayfront Gems

From Madison to Green Bay, there is a lake or bayfront destination with you and your family in mind.

Home of the University of Wisconsin's main campus and the state Capitol, Madison means business, but the city knows how to hang loose and have fun too. 

During your visit, explore art museums and historic landmarks, like the state Capitol building. Enjoy miles of trails and lakes on a bike or canoe. Dine at Madison’s diverse restaurants, from farm-to-table and pubs to craft breweries. And shop at airy farmer's markets and catch outdoor concerts. 

As far east as you can go before splashing into Lake Michigan, you'll come across the city of Milwaukee. This lakeside gem features modern buildings and revitalized architecture, the perfect scenic backdrop for outdoor activities like kayaking, hiking and even surfing. Milwaukee hosts events and festivals year-round, from the Wisconsin State Fair to Summerfest. 

Up north and farther inland, Green Bay may be home to the Packers football team, but a sporting event is far from the only reason to visit. Go to the Titletown District for local breweries and restaurants, tour the Packers Hall of Fame or visit Native American museums and historical sites.

So, seize the present moment with loved ones and visit our major cities, each with its own personality and charm. 

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