Up North

“Up North” is a phrase in every Wisconsinite’s vocabulary. Covered with Northwoods forest and dotted with serene lakes, Up North Wisconsin is a region brimming with natural beauty. Head Up North to reconnect with friends and family amongst nature or experience the unforgettable together on ATVs or whitewater rafts. With the region’s variety of experiences and activities, a trip Up North is fit for every family and every group of friends.

Enjoy Any Season in the Northwoods

We love the summer Up North with days on the lake, fishing with friends or feeling adrenaline on water skis. But Up North offers more with every season. 

In the fall, it’s vibrant color through tunnels of towering trees. We think the fall color is even better when riding with family in a side-by-side UTV packed with a picnic.

When winter comes, zoom through well-groomed trails on snowmobiles or take it slow on snowshoes or cross-country skis, surrounded by sparkling white winterscapes.

Where To Stay, What To Do Up North

Experience life Up North during a stay at any of the region’s many cabins and resorts. The log cabins at the Grand Pines Resort are perfect for families, and a stay in the summer or fall includes use of a pontoon boat. Or bring your friend group Up North for a stay at the Nordlys cabin, with modern floor-to-ceiling windows. You’ll all wake up to an expansive view of the Northwoods, and you’ll end each night with memories made under the stars.

For a full outdoor experience, fill the camper with your favorite people and enjoy the nature while camping in places like the Chequamegon-Nicolet National Forest. It’s also full of thousands of acres for hiking, fishing and hunting. Or chase waterfalls on a road trip through Marinette County — there are 14 falls in that county alone and each offers its own unique experience. 

The food Up North brings authentic Wisconsin tastes and sparks great conversation. Share a meal at the Little Bohemia Lodge — a classic supper club with 1930s gangster history and ties to Hollywood. Or try award-winning, locally-crafted cheese at the Burnett Dairy Cooperative. Inside, you’ll also find delicious ice cream and a full-service deli. 

A trip Up North in Wisconsin will leave you, and whoever you bring along, feeling refreshed and energized.

Explore our Regions

No two regions in Wisconsin are alike, and each is special in its own way.