Visitor Center Hero 2024

Wisconsin Welcome Centers

Welcome to Wisconsin! Start your visit with a stop at one of our six Welcome Centers, where staff will be excited to help you and your group discover all there is to experience across our state. Whether this is your first time here or you keep coming back, there’s always more to discover in every season. 

Pick up free travel guides, brochures and maps for every area of Wisconsin and get one-on-one advice from trained staff about accommodations, events and attractions that will ensure you have a smooth and unforgettable trip. 

Wisconsin Welcome Centers are located at these key entry points to the state: 

Wisconsin Welcome Center – Beloit on I-39/90
Operated by Visit Beloit

Wisconsin Welcome Center – Kenosha on I-94
Operated by Visit Kenosha

Wisconsin Welcome Center – La Crosse on I-90
Operated by Explore La Crosse

Wisconsin Welcome Center – Marinette on US Hwy 41
Operated by City of Marinette

Wisconsin Welcome Center – Platteville near US Hwy 151
Operated by Platteville Area Chamber of Commerce

Wisconsin Welcome Center – Prairie du Chien on US Hwy 18
Operated by the Prairie du Chien Area Chamber of Commerce

Local Visitor Information Centers 

As you travel throughout Wisconsin, stop at local visitor information centers for advice on everything from the best place in town to grab a bite to eat to the most scenic spot for a bike ride. Often located in the center of our cities and towns, you'll find free brochures on local and regional attractions and friendly faces ready to help you make lasting memories with your favorite people. 

Travel Wisconsin Customer Service

For assistance with travel planning, contact our knowledgeable staff Monday - Friday from 8 a.m. to 4:30 p.m. at 1-800-432-8747 or Offices are closed on holidays. 

You can also download free Wisconsin maps and travel guides and order print versions here.