Located in downtown Cable on Kavanaugh Street. Our 9 inch thin crust pizzas are cooked at nearly 600 degrees. We've added several new items including 3 new pizzas, stone-oven toasted loaves of red pepper parmesan and garlic asiago bread, and a toasted potato salad and RIVER ROCKS - our stone oven roasted cranberry walnut balls with dipping sauce. The Ideal Market and The Rivers Eatery is a family owned and operated business. We take the quality of each pizza very seriously. Choosing a place to eat in the northwoods can mean a 5 - 30 minute to one hour drive. We work hard to make sure your decision to visit us was a good one. If you liked our food and atmosphere tell your friends. So far so good. Over 80,000 served in our first four years of operation.