St. Croix Rod Factory Store & Tour

You'll find a whole line-up of St. Croix rods to check out (the best selection on earth, in fact) and reels to match, not to mention St. Croix clothing, gear, hats and accessories. Customer Guides are eager to provide the exceptional customer service you deserve and they will help you select the most appropriate rod for your style of fishing. The store also stocks many of the most popular lures, terminal tackle, line and accessories that any good tackle shop carries. The have a huge selection of musky lures - proven on their own homewaters by their own musky fishing fanatics. The store is situated right next to the factory where visitors of all types are welcome to join one of the tours where you can witness first-hand what goes into making a St. Croix rod so special. From the initial blank development to finishing and inspection, each rod passes through over 32 pairs of very passionate hands. Chances are you will not only gain a profound appreciation for what actually goes into their making, but you will be inspired to get out there and go fishing. The tours require standing/walking for 90 minutes; wheelchair accessible; not suitable for toddlers or infants. Families welcome. Free admission. Call for reservations (closed on major holidays); no reservations accepted after 3pm the day prior to the tour; 4-10 attendees per tour; for group tours over 10 attendees, contact St. Croix Rod. You can shop the Web Store anytime for special offers on fishing rods and an exciting line of clothing and accessories.

Hours of Operation

Store Hours: Mon–Thurs 7am-6pm; Fri 7am–7pm; Sat 7am–5pm; Sun 7am–4pm; closed for major holidays including Easter, Thanksgiving and Christmas. Factory Tours: May 1-Sept. 30: Mon-Fri 10am; Oct 1-April 30: Mon, Wed & Fri 10am; closed for major Holidays.


Hwy 13, just north of downtown Park Falls

Free Admission

  • Yes


  • Disabled Access

Shopping Type

  • Factory Outlet
  • Specialty Shop

Tour Type

  • Manufacturing/Plant Tours

Fishing style

  • Fly
  • Ice
  • Inland Lake / River