Shopping in Wisconsin

Are you in need of a family adventure, girls’ trip,  or romantic day out? No matter the season, day or time, you can shop til’ you drop in charming boutiques, open-air malls and outlet malls in Wisconsin. Peruse through your favorite stores or go window shopping with a savory pretzel in one hand and a shopping bag (or bags) in the other. 

From premium outlets to boutiques, Wisconsin is the perfect place to treat yourself and enjoy a memorable shopping spree together with other fashionistas.

Small Town Shopping & Unique Boutiques

Small towns in Wisconsin feature charming downtowns and they’re perfect for strolling — and shopping. Peruse through the town center of Eagle River, or take a peek inside the shops in downtown Minocqua. You can even find the small-town-shopping feel in our largest cities, like in the Third Ward in Milwaukee and State Street in Madison.

With their unique and trendy charm, boutiques guarantee a one-of-a-kind experience and are sprinkled throughout the state. Whether you are looking just for fun or searching for a specific item, you will enjoy browsing. Some of our favorites are Lillians, Tres Belle and Lola Mary’s.  

Premium Outlets and Malls

The Tanger Outlet Mall is in the Wisconsin Dells and has a variety of stores ranging from apparel and shoes to gifts and unique specialty stores. With plenty of coffee shops, candy stores and snack stops along the way, you will have all the energy you need for a full day (or a couple of days) of shopping. 

Johnson Creek Premium Outlets is another to add to your shopping bucket list with 40 stores to explore. With comfortable hotels nearby, you can turn this trip into a multi-day spree and possibly even into an annual tradition. There are classic restaurants close so you can enjoy a delicious meal in between. 

The Hilldale Shopping Center in Madison has everything from trendy designer clothing to unique outdoor restaurants and entertainment. You can even visit the Wisconsin Badger shop to get your ultimate sports fix. This lively atmosphere translates into an experience unlike any other. 

A shopping spree is the perfect outing for you regardless of the occasion. Get your shopping fix and enjoy making memories together.