Pavilion Cheese, Wine, Gifts & Ice Cream

Step into a piece of history at the 1964–65 New York World’s Fair building in Neillsville, where you can explore a private collection of World’s Fair memorabilia and meet Chatty Belle, the world’s largest talking cow. Travelers can browse Pavilion Cheese & Gifts, featuring Wisconsin-made products and artisan cheeses—from Romayna Modra (ROW-MAY-NA MOW-DRA) to 12-year-aged White Cheddar. The shop also offers locally crafted treasures, including Munson Bridge wines, Spotted Cow and Potosi Beer creations, cedar and birch bark art, and one-of-a-kind metal sculptures. It’s a fun and uniquely Wisconsin stop for anyone traveling through the heart of the state.