Wisconsin’s Lake Superior National Scenic Byway follows the southern shoreline of Lake Superior along the Bayfield peninsula and is a snapshot of the geological, historical, cultural, ecological and recreational diversity of the region.

The 70 mile route features breathtaking scenic views of forests, pristine sandy beaches, and the sparkling blue waters of Lake Superior, the Apostle Islands National Lakeshore and the Gaylord Nelson Wilderness Area. The Byway is a unique route featuring quaint harbor towns, historic fishing villages, small farms, and The Red Cliff Reservation.

The beauty of the Byway is experienced through the stories and scenery that embrace the majesty of Lake Superior.