Trip Inspiration

Travel Styles

Your Perfect Getaway Starts with How You Travel

Whether you’re chasing adrenaline, seeking family fun, planning a romantic escape or craving local flavor, consider your vibe matched. Here in Wisconsin, you can travel your way and find fun in every season! Uncover ideas for your next memorable trip, then explore itineraries, must-see spots and stories that fit your style.

Find Your Travel Style

Family Friendly

Big fun for little explorers — and everyone in between. Think waterparks, wildlife, hands-on museums and memory-making moments.

For Couples

Slow down and savor unforgettable moments together. Whether you're stargazing in a Dark Sky Park or sipping wine and sampling local fare at a rolling vineyard, unplug in a unique escape for two.

Festie Fan

Plan your trip around the celebration. From music and food to cultural experiences big and small, there’s always something worth gathering for.

Adventure Seeker

Chase the rush across cliffs, trails and open water. From heart-pounding outdoor thrills to off-the-beaten-path escapes, this is where adventure meets unforgettable.

City Viber

Tap into skyline views, street art, live music and late-night bites. Wisconsin’s cities bring the flavor, culture and creative spark.

Weekend Wanderer

Perfect the art of the "microadventure" with curated getaways designed for a quick refresh. From scenic coastal drives and charming towns to quick hiking loops, we’ve made it easy to maximize every minute of your time off.

Uniquely Local

Go beyond the guidebook. Discover hidden gems, hometown flavors, artisan makers and the stories that make each place distinctly Wisconsin.

Wisconsin is for Everyone

Experience Accessible Travel Across the State

From adaptive adventures to inclusive attractions, lodging and dining, Wisconsin is committed to making travel easy and enjoyable for all. Whether you’re exploring state parks together, sharing meals in vibrant cities or taking in the charm of small towns, accessible travel in Wisconsin ensures that everyone can share in the beauty, culture and wonder.

Explore Stories

Find Your Next Adventure

Adventure Seekers City Viber Family Friendly Festie Fan For Couples Uniquely Local Weekend Wanderer
Downhill Skiing & Snowboarding

5 Top Spots for Downhill Fun in Wisconsin

Things to Do

Take in the Scenic Vistas & Urban Delights in La Crosse

Outdoors

Experience the Exhilaration of Whitewater Rafting in Marinette County

Biking

Explore Fall Bike Trails in Scenic Green County, WI

Winter Activities

8 Astonishing Frozen Waterfalls in Wisconsin

Parks & Wildlife Areas

10 Scenic Waterfalls in Wisconsin

Things to Do

A Weekend of Exploration & Hands-On Family Fun in Milwaukee

Food & Drink

Wisconsin’s “Top Chef” Trail

Tours & Excursions

On Location: 5 Movies Filmed in Wisconsin

Shopping

Black-Owned Businesses in Wisconsin to Explore While Traveling

Breweries

6 Can't-Miss Things To Do in Milwaukee

Architecture

Frank Lloyd Wright Trail: Madison Itinerary

Downhill Skiing & Snowboarding

5 Top Spots for Downhill Fun in Wisconsin

Things to Do

A Weekend of Exploration & Hands-On Family Fun in Milwaukee

Culture & Arts

Take a Trip to These Charming Wisconsin Towns with European Vibes

Things to Do

5 Wisconsin Coastal Towns to Visit with Your Family

Culture & Arts

Explore Outdoor Art at These Wisconsin Sculpture Gardens

Shopping

Black-Owned Businesses in Wisconsin to Explore While Traveling

Fantastic Small-Town Festivals Within 30 Miles of Madison

16 LGBTQ+ Pride Events in Wisconsin

10 Family Festivals You Can't Miss This Summer

5 Can't-Miss Spring Festivals in Wisconsin

6 Hidden Gem Fall Festivals in Wisconsin

8 Can't-Miss, Quirky Wisconsin Festivals

Food & Drink

Brews and Bites: A Central Wisconsin Foodie Itinerary

Culture & Arts

Take a Trip to These Charming Wisconsin Towns with European Vibes

Cafés & Coffee Shops

6 Wisconsin Coffeehouses with Delicious Sips and Good Vibes

Culture & Arts

Explore Outdoor Art at These Wisconsin Sculpture Gardens

Cabins

One-Of-A-Kind Winter Lodging in Wisconsin

Restaurants

7 Spots Offering Cozy Igloo & Greenhouse Dining This Winter

Food & Drink

Wisconsin’s “Top Chef” Trail

Culture & Arts

Take a Trip to These Charming Wisconsin Towns with European Vibes

Cafés & Coffee Shops

6 Wisconsin Coffeehouses with Delicious Sips and Good Vibes

Restaurants

Must-Try Dining Destinations in Wisconsin

Parks & Wildlife Areas

10 Scenic Waterfalls in Wisconsin

Parks & Wildlife Areas

3 Wisconsin Road Trip Routes That Are National Treasures

Downhill Skiing & Snowboarding

5 Top Spots for Downhill Fun in Wisconsin

Things to Do

A Weekend of Exploration & Hands-On Family Fun in Milwaukee

Things to Do

Take in the Scenic Vistas & Urban Delights in La Crosse

Restaurants

Border Bites: Sipping and Savoring in Northwest Wisconsin

Food & Drink

Brews and Bites: A Central Wisconsin Foodie Itinerary

Biking

Explore Fall Bike Trails in Scenic Green County, WI

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