Trip Inspiration

Trip Experiences in Wisconsin

Only in Wisconsin

Discover What Makes Wisconsin One of a Kind

Whether you’re touring architectural marvels, playing top-ranked courses with your crew or sharing your next unforgettable plate, Wisconsin offers immersive experiences you won’t find anywhere else. Unique adventure and awe-inspiring wonder await in every direction—the types of memories that start traditions. 

Trip Experiences

Travel By Fork

Savor your way across Wisconsin, where supper clubs, chef-driven kitchens and farm-fresh flavors turn every meal into a memory. From Friday fish fries to craft cocktails and local cheese boards, this is a state best explored one bite at a time.

Golfing in Wisconsin

Tee off on legendary fairways shaped by rolling terrain, lake breezes and championship design. From bucket-list rounds at Whistling Straits to scenic Northwoods escapes, Wisconsin delivers unforgettable play for every skill level.

Explore Frank Lloyd Wright's Wisconsin

Walk in the footsteps of Frank Lloyd Wright and discover the landscapes that shaped his vision. Tour iconic sites like Taliesin and experience architecture that blends seamlessly with Wisconsin's nature.

Experience Wisconsin's Native Heritage

Connect with the rich tradition and culture of Wisconsin’s 11 federally recognized Tribal Nations through art, storytelling and community celebrations. Learn, listen and experience history that continues to shape Wisconsin today.

Fishing Through Wisconsin

Cast a line in more than 15,000 lakes, winding rivers and Great Lakes waters teeming with adventure and opportunity. Whether you’re chasing trophy muskies in the Northwoods or salmon on Lake Michigan, every season brings a new reason to reel one in.

Take a Road Trip

Discover Wisconsin’s Scenic Byways and Rustic Roads

Slow down and cruise along Wisconsin’s scenic byways and rustic roads! Wind your way through charming lakeside towns, rolling countryside and stunning natural landscapes to make your journey just as memorable as your destination.

Fresh Picks, Wisconsin Style

Taste Wisconsin at its freshest, from sun-ripened summer berries and sweet corn to crisp fall apples and maple syrup straight from the source. Farmers' markets, orchard stops and farm-to-table menus make every season a delicious reason to visit.

Wisconsin Waterfalls Worth The Detour

Follow the sound of rushing water to hidden cascades, sandstone gorges and forest-lined falls across the state. From the dramatic beauty of Big Manitou Falls to the scenic trails of Copper Falls State Park, Wisconsin’s waterfalls are worth the wander.

Wisconsin's Ocean-Like Beaches

No salt required—just miles of sandy shoreline and sweeping freshwater views. Feel the breeze and sink your toes into the shores of Lake Michigan and Lake Superior, where waves roll in and beach days stretch long into golden sunsets.

Get Inspired

Trip Ideas to Get You Going

Things to Do

Winding Your Way Through the Small Towns Along the Great River Road

Tours & Excursions

Wisconsin Getaway: 48 Hours to Explore Bayfield

Food & Drink

Brews and Bites: A Central Wisconsin Foodie Itinerary

Things to Do

2 River Road Trips Perfect for Fall

Tours & Excursions

Wisconsin Getaway: 48 Hours to Explore Lake Geneva

Biking

Explore Fall Bike Trails in Scenic Green County, WI

Winter Activities

3 Days in Oconto County’s Winter Northwoods

Restaurants

Dining and Exploring Along Wisconsin’s Waterfronts

Destinations Worth the Stop

Explore by Vibe

Bayfield

Northwest, WI

Charming Bayfield is the gateway to the Apostle Islands National Lakeshore that boasts lighthouses, sea caves and some of the best kayaking in the world. Join the fun at summer music festivals, take your pick at thriving fruit orchards and soak up the area's history at the maritime museum in this scenic harbor town.

Door County

Northeast, WI

Known for cherry blossoms every spring, supper clubs, ocean-like views and extraordinary Wisconsin traditions: Door County is a destination unlike any other. Its extensive shoreline stretches with views of Lake Michigan’s clear blue waters with beautiful nature and thriving communities dotting the peninsula.

Eagle River

North Central, WI

Located on the the largest freshwater chain of lakes in the world, Eagle River offers Northwoods charm in every season. From the cranberry harvest in fall to snowmobile adventures in winter and long summer days spent with loved ones on and off the water, this area offers the ultimate Wisconsin vacation.

Superior

Northwest, WI

Superior’s spectacular natural setting on Lake Superior includes part of the largest freshwater sandbar in the world. Explore awe-inspiring waterfalls in state parks, soak up history at museums in town and shop, dine and stay in this gem of a city with your favorite people for a one-of-a-kind Wisconsin getaway.

Apostle Islands

Northwest, WI

Famous red sandstone sea caves, crystal clear Lake Superior waters and overlooks showcasing vibrant greenery at every stop — you’ll experience the unforgettable at the Apostle Islands National Lakeshore in Bayfield county. Home to incredible views, distinct rock formations and historic lighthouses, this archipelago has 21 islands along 12 miles of the mainland coast.

Madison

South Central, WI

Madison is where families bond on the lake, friends reunite over memorable meals and craft drinks and art and history lovers immerse themselves in live music and museums galore. Framed by five sparkling lakes, the city invites you to paddle, bike and soak up skyline views from the Capitol Square. From the iconic Dane County Farmers’ Market to outdoor concerts, Badger game days and neighborhood festivals, discover why Madison feels like a home away from home.

Milwaukee

Southeast, WI

The moment you arrive in Milwaukee, you’ll feel its unmistakable energy. A dynamic hub of culture and fun, the city pairs a renowned craft brewery scene with an unbeatable lineup of summer festivals. Come for a lively tailgate and game, explore world-class museums or savor dishes from Top Chef–recognized talent. However you choose to experience it, Milwaukee delivers an unforgettable weekend getaway with friends and family.

Madison

South Central, WI

Madison is where families bond on the lake, friends reunite over memorable meals and craft drinks and art and history lovers immerse themselves in live music and museums galore. Framed by five sparkling lakes, the city invites you to paddle, bike and soak up skyline views from the Capitol Square. From the iconic Dane County Farmers’ Market to outdoor concerts, Badger game days and neighborhood festivals, discover why Madison feels like a home away from home.

Appleton

Northeast, WI

Get together in Appleton to experience a vibrant city where creativity and flavor meet along the Fox River. Discover a dynamic dining scene, global eats, cozy cafés and inventive supper clubs, alongside craft breweries, cocktail bars and locally loved wine spots. Between bites, explore galleries, live performances and public art that add even more character to this welcoming, walkable downtown—making every visit deliciously memorable.

La Crosse

Southwest, WI

Discover your adventurous spirit in La Crosse. Bike or hike along the Mississippi River and try new craft beers and culinary dishes only found here. For outdoor festival fun, celebrate Oktoberfest USA with festive parades and plenty of craft beer to go around.

Eau Claire

Northwest, WI

Music festivals are the highlights of summer in this lively hub for indie music and cutting-edge culture, but you can hear local bands and original music all year round. Besides a vibrant music scene, Eau Claire also has a gorgeous riverfront, unique museums, an outdoor sculpture tour and plenty of family-friendly events.

Lake Geneva

Southeast, WI

Explore Lake Geneva, a waterside city that’s the perfect place to relax on the beach, venture together on a hike, shop in one-of-a-kind boutiques and experience rich culture. From a simple picnic to an adventurous lake day, there are plenty of memory-makers at this destination — and there is fun for everyone.

Hudson

Northwest, WI

Nestled on the St. Croix River and Wisconsin’s northwest border, Hudson is where historic charm and stunning scenery meet. Bring your friends to explore the eclectic mix of shops and restaurants, tour local breweries and wineries or visit the historic Octagon House for a memorable trip.

Spring Green

South Central, WI

Hometown of architect Frank Lloyd Wright, you and your crew can tour Wright’s awe-inspiring home, Taliesin, see a show at the acclaimed American Players Theatre and chase outdoor adventures on the scenic Wisconsin River.

Gays Mills

Southwest, WI

Gays Mills is famous for its apple orchards, which flourish in the temperate Kickapoo Valley in Wisconsin’s Driftless Region. Visit in the spring to see the trees blossom into white and pink and come back with family in the fall for the apple festival to taste the deliciousness yourself.

Kohler

Northeast, WI

Kohler is a picture-perfect destination just west of Sheboygan and Lake Michigan. Birthplace of the Kohler Company, the city is home to the five-diamond American Club Resort that includes renowned golf courses sure to make you feel like a pro. Be sure to also visit Kohler-Andrae State Park for lots of lake fun.

Cedarburg

Southeast, WI

Cedarburg’s natural beauty and historic architecture provide the perfect setting for making memories. Mark your calendar for one of their fun festivals throughout the year.

Ashland

Northwest, WI

Discover year-round adventures along Lake Superior. From fresh farmers' markets and historic hotels to skiing across frozen Chequamegon Bay, you and your crew will love this cozy city.

Minocqua

North Central, WI

With over 3,200 bodies of water, you'll find all of the world-class fishing, leisure boating and water skiing you can ask for near Minocqua. Off the water, there’s an impressive network of trails for hiking, biking, cross-country skiing, snowshoeing and snowmobiling for every kind of adventure.

Spring Green

South Central, WI

Hometown of architect Frank Lloyd Wright, you and your crew can tour Wright’s awe-inspiring home, Taliesin, see a show at the acclaimed American Players Theatre and chase outdoor adventures on the scenic Wisconsin River.

Viroqua

Southwest, WI

In the heart of Wisconsin’s Driftless Region, Viroqua offers breathtaking scenery and a vibrant arts scene. Adventurers can enjoy trout fishing and hiking through the unglaciated terrain before exploring restaurants and coffee shops downtown.

Pepin

Southwest, WI

Pepin sits on the edge of a strikingly wide expanse of the Mississippi River known as Lake Pepin. Charter a sailboat, visit an art gallery or enjoy a tasty meal together at a lakeside restaurant in this charming town on the Great River Road.

Hayward

Northwest, WI

The quintessential Wisconsin Northwoods city, Hayward offers miles of exciting ATV trails, the American Birkebeiner cross-country ski race and the National Fresh Water Fishing Hall of Fame. Visit to experience legendary fun.

Elkhart Lake

Northeast, WI

Elkhart Lake offers the charm of a classic resort destination with endless outdoor activities. Go paddling on the lake, luxuriate at a world-class spa, play a round of golf and cheer on international racing at Road America.

Eau Claire

Northwest, WI

Music festivals are the highlights of summer in this lively hub for indie music and cutting-edge culture, but you can hear local bands and original music all year round. Besides a vibrant music scene, Eau Claire also has a gorgeous riverfront, unique museums, an outdoor sculpture tour and plenty of family-friendly events.

Sheboygan

Northeast, WI

Located on the shores of Lake Michigan, Sheboygan is a favorite getaway destination with sandy beaches popular for great surfing, historic bed and breakfasts and acclaimed arts centers and museums.

Wisconsin Dells

South Central, WI

Washington Island

Northeast, WI

Door County's Washington Island is a short, scenic ferry ride across the crystal blue water of Lake Michigan. Once ashore, tour unique shops and galleries, visit a lavender farm or stroll the limestone rocks on Schoolhouse Beach for an unforgettable adventure.

New Glarus

South Central, WI

Settled in 1845 by Swiss immigrants, this picturesque community in southern Wisconsin is a showcase of Swiss heritage, architecture, customs and cuisine. Visit their craft brewery for a tour and to try one of their award-winning brews or join in for Oktoberfest and other community events throughout the year.

Green Bay

Northeast, WI

While the Green Bay Packers are the major attraction here, look a little deeper and discover hidden gems that make this Wisconsin destination a top choice to visit with friends and family. As Wisconsin’s first settlement, the city is full of rich history and makes up part of the Oneida Nation reservation. Natural beauty, trendy restaurants and unique shops give Green Bay a lively vibe all year long.

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