Trip Experiences in Wisconsin

Charming Bayfield is the gateway to the Apostle Islands National Lakeshore that boasts lighthouses, sea caves and some of the best kayaking in the world. Join the fun at summer music festivals, take your pick at thriving fruit orchards and soak up the area's history at the maritime museum in this scenic harbor town.

Known for cherry blossoms every spring, supper clubs, ocean-like views and extraordinary Wisconsin traditions: Door County is a destination unlike any other. Its extensive shoreline stretches with views of Lake Michigan’s clear blue waters with beautiful nature and thriving communities dotting the peninsula.

Located on the the largest freshwater chain of lakes in the world, Eagle River offers Northwoods charm in every season. From the cranberry harvest in fall to snowmobile adventures in winter and long summer days spent with loved ones on and off the water, this area offers the ultimate Wisconsin vacation.

Superior’s spectacular natural setting on Lake Superior includes part of the largest freshwater sandbar in the world. Explore awe-inspiring waterfalls in state parks, soak up history at museums in town and shop, dine and stay in this gem of a city with your favorite people for a one-of-a-kind Wisconsin getaway.

Famous red sandstone sea caves, crystal clear Lake Superior waters and overlooks showcasing vibrant greenery at every stop — you’ll experience the unforgettable at the Apostle Islands National Lakeshore in Bayfield county. Home to incredible views, distinct rock formations and historic lighthouses, this archipelago has 21 islands along 12 miles of the mainland coast.

Madison is where families bond on the lake, friends reunite over memorable meals and craft drinks and art and history lovers immerse themselves in live music and museums galore. Framed by five sparkling lakes, the city invites you to paddle, bike and soak up skyline views from the Capitol Square. From the iconic Dane County Farmers’ Market to outdoor concerts, Badger game days and neighborhood festivals, discover why Madison feels like a home away from home.

The moment you arrive in Milwaukee, you’ll feel its unmistakable energy. A dynamic hub of culture and fun, the city pairs a renowned craft brewery scene with an unbeatable lineup of summer festivals. Come for a lively tailgate and game, explore world-class museums or savor dishes from Top Chef–recognized talent. However you choose to experience it, Milwaukee delivers an unforgettable weekend getaway with friends and family.

Madison is where families bond on the lake, friends reunite over memorable meals and craft drinks and art and history lovers immerse themselves in live music and museums galore. Framed by five sparkling lakes, the city invites you to paddle, bike and soak up skyline views from the Capitol Square. From the iconic Dane County Farmers’ Market to outdoor concerts, Badger game days and neighborhood festivals, discover why Madison feels like a home away from home.

Get together in Appleton to experience a vibrant city where creativity and flavor meet along the Fox River. Discover a dynamic dining scene, global eats, cozy cafés and inventive supper clubs, alongside craft breweries, cocktail bars and locally loved wine spots. Between bites, explore galleries, live performances and public art that add even more character to this welcoming, walkable downtown—making every visit deliciously memorable.

Discover your adventurous spirit in La Crosse. Bike or hike along the Mississippi River and try new craft beers and culinary dishes only found here. For outdoor festival fun, celebrate Oktoberfest USA with festive parades and plenty of craft beer to go around.

Music festivals are the highlights of summer in this lively hub for indie music and cutting-edge culture, but you can hear local bands and original music all year round. Besides a vibrant music scene, Eau Claire also has a gorgeous riverfront, unique museums, an outdoor sculpture tour and plenty of family-friendly events.

Explore Lake Geneva, a waterside city that’s the perfect place to relax on the beach, venture together on a hike, shop in one-of-a-kind boutiques and experience rich culture. From a simple picnic to an adventurous lake day, there are plenty of memory-makers at this destination — and there is fun for everyone.

Nestled on the St. Croix River and Wisconsin’s northwest border, Hudson is where historic charm and stunning scenery meet. Bring your friends to explore the eclectic mix of shops and restaurants, tour local breweries and wineries or visit the historic Octagon House for a memorable trip.

Hometown of architect Frank Lloyd Wright, you and your crew can tour Wright’s awe-inspiring home, Taliesin, see a show at the acclaimed American Players Theatre and chase outdoor adventures on the scenic Wisconsin River.

Gays Mills is famous for its apple orchards, which flourish in the temperate Kickapoo Valley in Wisconsin’s Driftless Region. Visit in the spring to see the trees blossom into white and pink and come back with family in the fall for the apple festival to taste the deliciousness yourself.

Kohler is a picture-perfect destination just west of Sheboygan and Lake Michigan. Birthplace of the Kohler Company, the city is home to the five-diamond American Club Resort that includes renowned golf courses sure to make you feel like a pro. Be sure to also visit Kohler-Andrae State Park for lots of lake fun.

Cedarburg’s natural beauty and historic architecture provide the perfect setting for making memories. Mark your calendar for one of their fun festivals throughout the year.

Discover year-round adventures along Lake Superior. From fresh farmers' markets and historic hotels to skiing across frozen Chequamegon Bay, you and your crew will love this cozy city.

With over 3,200 bodies of water, you'll find all of the world-class fishing, leisure boating and water skiing you can ask for near Minocqua. Off the water, there’s an impressive network of trails for hiking, biking, cross-country skiing, snowshoeing and snowmobiling for every kind of adventure.

Hometown of architect Frank Lloyd Wright, you and your crew can tour Wright’s awe-inspiring home, Taliesin, see a show at the acclaimed American Players Theatre and chase outdoor adventures on the scenic Wisconsin River.

In the heart of Wisconsin’s Driftless Region, Viroqua offers breathtaking scenery and a vibrant arts scene. Adventurers can enjoy trout fishing and hiking through the unglaciated terrain before exploring restaurants and coffee shops downtown.

Pepin sits on the edge of a strikingly wide expanse of the Mississippi River known as Lake Pepin. Charter a sailboat, visit an art gallery or enjoy a tasty meal together at a lakeside restaurant in this charming town on the Great River Road.

The quintessential Wisconsin Northwoods city, Hayward offers miles of exciting ATV trails, the American Birkebeiner cross-country ski race and the National Fresh Water Fishing Hall of Fame. Visit to experience legendary fun.

Elkhart Lake offers the charm of a classic resort destination with endless outdoor activities. Go paddling on the lake, luxuriate at a world-class spa, play a round of golf and cheer on international racing at Road America.

Music festivals are the highlights of summer in this lively hub for indie music and cutting-edge culture, but you can hear local bands and original music all year round. Besides a vibrant music scene, Eau Claire also has a gorgeous riverfront, unique museums, an outdoor sculpture tour and plenty of family-friendly events.

Located on the shores of Lake Michigan, Sheboygan is a favorite getaway destination with sandy beaches popular for great surfing, historic bed and breakfasts and acclaimed arts centers and museums.

Door County's Washington Island is a short, scenic ferry ride across the crystal blue water of Lake Michigan. Once ashore, tour unique shops and galleries, visit a lavender farm or stroll the limestone rocks on Schoolhouse Beach for an unforgettable adventure.

Settled in 1845 by Swiss immigrants, this picturesque community in southern Wisconsin is a showcase of Swiss heritage, architecture, customs and cuisine. Visit their craft brewery for a tour and to try one of their award-winning brews or join in for Oktoberfest and other community events throughout the year.

While the Green Bay Packers are the major attraction here, look a little deeper and discover hidden gems that make this Wisconsin destination a top choice to visit with friends and family. As Wisconsin’s first settlement, the city is full of rich history and makes up part of the Oneida Nation reservation. Natural beauty, trendy restaurants and unique shops give Green Bay a lively vibe all year long.