In southern Iron County, Mercer, “The Loon Capital,” is a four-season destination and the gateway to the pristine Turtle-Flambeau Flowage. It is also home to the 16 foot high “Claire d Loon.” With 19,000 acres of water and 220 miles of wilderness shoreline, the flowage is perfect for fishing, boating, canoeing, and wildlife observation.

Fishing? You’ll catch the big one if you...

With 214 lakes including the famous 14,000 Turtle Flambeau Flowage, you are sure to experience fishing that is the best of the best. We have some of the most experienced guides to assist you in catching trophy walleye, northern, bass, panfish, and even the mighty musky.

Small town charm

Mercer is a charming small town. When you drive through you will find our beautiful downtown and parks, quaint shops, a family-owned grocery store, and wonderful pubs and restaurants. If you slow down to listen and look around, you will hear beautiful music from our local singers and musicians and see stunning art from our talented artists.

Don't leave without tasting...

Mark these events on your calendar:

  • Claus Kraetke Fisheree
  • Claire d' Loons aMAYzing Birthday Bash
  • ATV Rally
  • Lupine Junefest
  • Loon Day
  • Muskie Madness

Your child will always remember...

The special trips to Mercer and the memories you create. As they catch their first fish and you listen to the shrill in their voice while they reel it into the boat or when they get the opportunity to swim and play in the warm summer months or sled down the hills during the winter at Carow Park, lifelong memories will be created. Or how about the times you take them out on an ATV/UTV or snowmobile to explore Mercer’s nature and beauty?