Great River Road National Scenic Byway

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The Wisconsin Great River Road is a 250 mile drive winding through 33 river towns and is Wisconsin's only designated National Scenic Byway. The road runs along the Mississippi River through some of Wisconsin's oldest and most historic communities. The scenery features stunning bluffs with scenic overlooks, a variety of wildlife, and beautiful countryside along the river.

Fantastic outdoor recreational opportunities such as fishing, hiking, and bird watching are available along the way. The Great River Road runs through or along protected natural areas for almost two-thirds of its length. It stretches between Prescott to the north and Potosi to the south and offers plentiful opportunities to create lifelong family memories along the way.

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