Wisconsin in the News

  • A replica of Elvis Presley’s favorite roller coaster, the Zippin Pippin (formerly called the Pippin) is one of the oldest existing wooden roller coasters in the United States and now it resides at Bay Beach Amusement Park in Green Bay.

    Bay Beach Amusement Park
  • The Glass House at Candlewood Cabins in Richland Center features glass walls that provide an intimate panoramic view of nature.

    Candlewood Cabins

See how our work to pitch story ideas and develop press trips have resulted in media coverage for Wisconsin’s tourism industry.


April 7, 2014

Midwest Living: Best of the Midwest

March 10, 2014

People: Airplane! Stars Kareem Abdul-Jabbar and Robert Hays Reuntie in Tourism Ad

March 7, 2014

The Washington Post: It's a big state with cheese: Mini-'Airplane!' reunion promotes Wisconsin tourism

March 6, 2014

LA Times: Cast from 'Airplane!' help Wisconsin with its ad campaign? Roger!

March 5, 2014

Huffington Post Travel: The Makers of 'Airplane!' Really Want You To Visit Wisconsin 

March 5, 2014

Yahoo: 'Airplane!' cast reunites for Wisconsin tourism ad

March 4, 2014

TIME: Kareem Abdul-Jabbar Reprises ‘Airplane’ Role in Wisconsin Tourism Ad

March 4, 2014

ArizonaSports.com: Roger, Roger: Kareem reprises his Airplane! role for Wisconsin ad

March 4, 2014

Lake Geneva News: Grand Geneva hosts tourism leaders

Feb. 2014

USA Today: The 10 best ways to live out your Olympic dreams

Feb. 19, 2014

Janesville Gazette: Charity drive helps those in need bundle up

Feb. 15, 2014

Petergreenberg.com: Where to experience travel in North America

Feb. 7, 2014

Examiner.com: Lots to love in Madison, Wisconsin

Feb. 1, 2014

TidewaterWomen.com: Wisconsin: Passionate & Proud

Jan. 29, 2014

Beloit Daily News: 'Future of Tourism' outlines city's opportunities

Jan. 21, 2014

Kenosha News: Some like it cold: ‘This weather is gold’ 

Jan. 17, 2014

Whitewater Daily Union: Klett keynotes Whitewater Chamber dinner

Jan. 9, 2014

New York Amsterdam News: Ebony Escapes! Year in review

Jan. 2, 2014

CNN: 50 states, 50 spots for 2014

Dec. 2013

Veria.com: 10 Wellness Retreats to Discover in 2014

Dec. 2013

Fishing and Boating Magazine, Part 2, Part 3

Dec. 31, 2013

Yahoo! Finance: Pickles, Possums, Peeps: The Things We Drop to Ring in the New Year 

Dec. 21, 2013

WEAU TV Eau Claire: Visit Eau Claire & businesses help kids bundle up

Nov. 26, 2013

WRN: State Tourism Department Releases Snow Condition Report

Nov. 22, 2013

Appleton Post Crescent: Art of Conversation: The impact of the arts on the economy

Nov. 21, 2013

FOX 6 TV: Find out how you can help keep others warm this winter

Nov. 17, 2013

Green Bay Press Gazette:Safeguards against terrorism hurting tourism, officials say

Nov. 6, 2013

St. Louis Post-Dispatch - Crazy for cranberries

Nov. 1, 2013

The San Diego Union Tribune: Wisconsin’s beautiful byway

Oct. 28, 2013

Cap Times - Agritourism trend continues uptick in Wisconsin

Oct. 23, 2013

La Crosse Tribune - Walk with Walker visits Perrot State Park

Oct. 22, 2013

Yahoo! Travel - Five Miles Up: Kareem Abdul-Jabbar and the search for tape

Oct. 16, 2013

NPR - Amid climate change worries, a good year for fall foliage

Oct. 16, 2013

Toronto Sun - Wisconsin life offers scenery and unique towns along Great River Road

Oct. 13, 2013

The Sentinel-Record - Crantastic! Exploring Wisconsin’s Cranberry Trail

Oct. 8, 2013

Group Travel Leader: New attractions in America’s Heartland

Oct. 6, 2013

Indianapolis Star - Leafing an impression: 3 Midwest drives offer fall beauty 

Oct. 2013

Lakeland Boating - Slice of Paradise

Sept. 25, 2013

Associated Press - Robert Hays to appear in second tourism ad

Sept. 23, 2013

Sports Illustrated - Kareem Abdul-Jabbar Reprises Airplane! Role for Ad

Sept. 20, 2013

NBC News - Surely, we're serious: 'Airplane!' stars back in cockpit

Sept. 20. 2013

Milwaukee Business Journal - ‘Airplane!’ stars Hays, Kareem shoot tourism ad: See slideshow from the shoot

Sept. 19, 2013

Fox 6 Milwaukee - New Wisconsin tourism ad to feature stars of “Airplane”

Sept. 10, 2013

TravelSquire.com: Madison, Wisconsin – a Delicious Destination

Sept. 4, 2013

WMTV Madison: "Fall Color Report" tracks changing leaves across Wis.

Aug. 30, 2013

Milwaukee Journal Sentinel: Wisconsin Dells has hidden gem at H.H. Bennett Studio

Aug. 26, 2013

Dallas Morning News: Meet you on the Terrace

Aug. 12, 2013

Cap Times: Aaahh! Lakes get top billing in Dallas travel article about Madison

Aug. 10, 2013

LA Times: Sailing the Apostle Islands is idyllic, despite a thunderstorm

Aug. 10, 2013

Dallas News: In Madison, Wisconsin, chill out on a terrace by a lake

Aug. 1, 2013

Milwaukee Journal Sentinel: Watch: Green Bay Packer Jordy Nelson in tourism ad directed by Jerry Zucker

Aug. 1, 2013

Bloomberg BusinessWeek: Packers receiver Jordy Nelson stars in newest state tourism ad

July 26, 2013

USA Today Go Escape Magazine: Pizza Party

July 22, 2013

Chicago Daily Herald: Reconnect at a Midwest resort this summer

July 18, 2013

New York Ansterdam News: Madison delights and surprises

July 17, 2013

Bleacher Report:  Green Bay Packers' Annual Bike Parades from Lambeau Field 

July 12, 2013

AAA Journeys: Must-Sees of Milwaukee

July 3, 2013

MSN.com: Best Fourth of July fireworks in the USA

July 3, 2013

Make It Better Magazine: Wisconsin Weekend: Summer by the Lake

July 2, 2013

Milwaukee Journal-Sentinel: Packer Jordy Nelson Stars in Newest Tourism Ad

July 2, 2013

Road Bike Magazine:  Harley’s Hometown

June 30, 2013

Milwaukee Journal-Sentinel: Frank Lloyd Wright's Taliesin Lives On

June 17, 2013

Chicago Tribune - Drive and Dine

June 16, 2013

The Great River Road Turns 75 with Great Taste All Along the Wisconsin Way

June 13, 2013

USAToday GO Magazine: Roadside America – Zippin Pippin in Green Bay

May 21, 2013

Everyday with Rachel Ray - Wisconsin Cheese Trail

May 4, 2013

Beloit Daily News - Guest commentary: You need to take that vacation

May 3, 2013

Huffington Post - Tourism spending increases in Wisconsin to $10.4B