Wisconsin in the News

  • A replica of Elvis Presley’s favorite roller coaster, the Zippin Pippin (formerly called the Pippin) is one of the oldest existing wooden roller coasters in the United States and now it resides at Bay Beach Amusement Park in Green Bay.

    Bay Beach Amusement Park
  • The Glass House at Candlewood Cabins in Richland Center features glass walls that provide an intimate panoramic view of nature.

    Candlewood Cabins

See how our work to pitch story ideas and develop press trips have resulted in media coverage for Wisconsin’s tourism industry.

November 2, 2015 

Wisconsin Trails: 10 Hikes for Late Fall in Wisconsin 

November 2015

Metro Parent: 7 Places in Wisconsin to Learn About, See and Ride Trains

October 24, 2015

Milwaukee Journal Sentinel: Fall a Great Time for a Lake Geneva Boat Tour 

October 21, 2015

Rolling Stone: Woodstock on the Water: PaddleQuest, an Adventure Race for the Rest of Us

October 20, 2015

Huffington Post: 4 U.S. Cities that Feel Just Like Europe

October 20, 2015

Conde Nast Traveler: Top 10 Resorts in the Midwest

October 5, 2015

Chicago Tribune: 23 Miles of Wisconsin that Will Knock Your Socks Off

October 5, 2015

Isthmus: Leaf Peeping and the Call of the Wild

September 24, 2015

Trailer Life: Wisconsin's Rustic Roads

September 14, 2015

Chicago Tribune: Wisconsin's Kettle Moraine Can Burst with Fall Colors

September 10, 2015

Beloit Daily News: Nelson to Make His Return to Wisconsin Tourism Ads

September 10, 2015

Volume One: 5 Wisconsin Drives with Stunning Fall Scenery

September 4, 2015

Green Bay Press Gazette: Tourism 'Inches Up" Across Kewaunee County

August 26, 2015

Milwaukee Business Journal: Wisconsin tourism agency to showcase Jordy Nelson again

August 18, 2015

In the Upper Midwest, Summertime Means Fish Boils

August 17, 2015

NY Post: 5 Reasons Milwaukee is the Best City in the Midwest

August 9, 2015

Examiner: PGA Championship means windfall for 'golf crazy' Wisconsin

August 1, 2015

Vacation Idea Magazine: 31 Beautiful Romantic Weekend Getaways in Wisconsin 

July 23, 2015

Green Bay Press Gazette: Tourism key industry in state, region 

July 21, 2015

MJS: Wisconsin moving up golf leader board (Sec. Klett quoted) 

April 7, 2015

Wisconsin Radio Network: Successful Badgers season helps Coach Ryan promote Wisconsin

April 6, 2015

The Courier-Journal: Not only hoops, Wisconsin 'downs' Churchill

March 26, 2015

Channel 3000 Madison News: UW alums behind ad starring Badgers coach Bo Ryan

March 23, 2015

AdWeek: Check Out 2015's Shorty Award Winners for the Best Use of Social Media, Apps and Video

March 19, 2015

Yahoo! Travel: March Madness Smackdown: Which Top-Seeded School Is Best to Visit?

March 17, 2015 

La Crosse Tribune: Dayton's diss of ad campaign backfired, Wisconsin tourism head says

March 16, 2015

La Crosse Tribune: Walker to address tourism conference in La Crosse today

March 19, 2015

Rolling Stone: Bo Knows Basketball: Wisconsin's Head Coach Wins His Way

March 15, 2015

WXOW 19 La Crosse News: Wisconsin tourism industry booming

March 12, 2015

ComCast Sports Net: Bo Ryan Interview

March 10, 2015 

USA Today: Sláinte! Here's where to celebrate St. Patrick's Day

February 11, 2015

Post Crescent: 'The Island Life' coming up on Discover Wisconsin

February 6, 2015

WTMJ4 Milwaukee News: $16,000 grant to aid 32 ski hills in Wisconsin

February 6, 2015

Kenosha News: State tourism officials help Wilmot Mountain celebrate

February 6, 2015

Milwaukee Business Journal: Minnesota governor overmatched in battle of wit with 'Airplane!' creators

February 4, 2015

KJBR Duluth TV: Governor Dayton trash talks Wisconsin tourism ads

February 4, 2015

River Falls Journal: Idiocy? Wisconsin’s Harsdorf says bring it on to Minnesota’s Dayton

February 4, 2015

Milwaukee Business Journal: Minnesota governor finds it's a bad week to bash Wisconsin tourism ads

February 3, 2015

Star Tribune: Gov. Dayton calls new Wisconsin tourism TV ads 'idiotic'

January 17, 2015

USA Today: 10Best Explores Bayfield, Wisconsin, and the Apostle Islands National Lakeshore

January 13, 2015

UK Telegragh - Airplane! stars reprise roles for tourism campaign

January 9, 2015

WIsports.com - WATCH: Kareem Abdul-Jabaar stars in snowy Wisconsin tourism ad

January 7, 2015

Beloit Daily News - Beloiter to stay on Walker’s cabinet

January 2015

Tampa Bay Magazine - Playground of the Wealthy, Lake Geneva 

December 22, 2014

Milwaukee Public Radio  - Record Number of Travelers hit Wisconsin Roadways this Holiday Season

December 14, 2014

Chicago Tribune – News to Use (Mentions events in Wisconsin from winter events release)

December 4, 2014

USA Today: 10 Best - Urban cross-country skiing in the USA

December 2014

GoMidwest.About – Travel to Wisconsin for the Holidays

November 27, 2014

WRN: State Tourism Department launches annual "Big Bundle Up" Campaign

November 26, 2014

Fox 6 Milwaukee: Big Bundle Program - Find out how you can keep others warm this winter

November 25, 2014

Madison - WKOW Wake Up Wisconsin: Snowball Stunt Coverage

November 25, 2014

Chicago - WMAQ (NBC): Snowball Stunt Coverage

November 25, 2014

Milwaukee - Fox 6: Snowball Stunt Coverage

November 19, 2014

WRN: Early start to winter gives Wisconsin ski hills a boost

November 4, 2014

NPR: Wisconsin - The Cranberry Capital of the World from Journies of Discovery with Tom Wilmer

October 24, 2014

Wisconsin Parent: Wisconsin Cranberry Harvest

October 24, 2014

Milwaukee Journal Sentinel: Yerkes Observatory in Williams Bay is a sky-watching wonder

October 23, 2014

Game & Fish: Top 20 States for Fall Fishing in 2014

October 23, 2014

MapQuest: The Scariest Places in All 50 States

October 14, 2014

Milwaukee Community Journal: Fall in Love with Wisconsin this Season

October 13, 2014

Active Junky: Winter, The Wisconsin Way: Snowshoe Through Nature

October 12, 2014

Wisconsin State Journal: On Wisconsin - Scenic Drives make Rustic Roads worth drive

October 7, 2014

Active Junky: Winter, the Wisconsin Way: Granite Peak Skiing

October 7, 2014

Huffington Post: Pizza Farms Actually Exist, and They're a Little Slice of Heaven

October 2, 2014

WDIO: Wisconsin Tourism Secretary Gives Inside Look at the Industry

October 2014

USA Today: Fishing Cabins in Hayward, Wisconsin

October 2014

HOG Magazine: Dairyland Secrets

October 2014

Midwest Living: Warrens' Crimson Bounty

September/October 2014

AAA Living: Romancing the Road, Fall Drives in Wisconsin

September 2014

USA Today: 10 Best States to Visit with Kids under 10

September 28, 2014

Chicago Architecture Blog: CTA Bus Shelters Transformed into Campsites

September 25, 2014

Wisconsin Radio Network: Fall colors starting to show in Wisconsin

September 25, 2014

Star Tribune - A Ruby Harvest 

September 18, 2014

Peter Greenberg Radio Show: Green County Cheese Days 100th Anniversary, Stephanie Klett as Guest

September 18, 2014

USA Today: Taste Wisconsin from beer to brats

September 15, 2014

National Parks Traveler: Lighthouse Renovations Near Completion At Apostle Islands National Lakeshore In Wisconsin

September 14, 2014

Chicago Tribune: Fall Scenic Drives in Wisconsin

September 14, 2014

New York Times: This Isn’t Churchill Downs, and Those Aren’t Horses - Wisconsin Town Races Llamas to Draw Crowds

September 14, 2014

Milwaukee Journal Sentinel: Green County Cheese Days Celebrates a Century of Food Fests

September 13, 2014

Facebook: Limburger Queen Video

September 13, 2014

Kankakee Daily Journal: A scenic road trip on the lower Wisconsin River Road

Spetember 12, 2014

Milwaukee Journal Sentinel: Green County Cheese Days celebrates 100th anniversary in Monroe

September 2, 2014

Yahoo! Movies: The 'Airplane!' Crew Flies Again to Celebrate... Wisconsin? 

August 26, 2014

SnoCountry.com: Trip Report: Northern Wisconsin's Hayward, Cable Area Is An 'Outdoor Paradise'

August 17, 2014

Chicago Tribune: Say Cheese! Green County Cheese Days

August 14, 2014

Wisconsin Radio Network: Coach Bo Ryan films new tourism ad with ZAZ

August 13, 2014

WKOW: Bo Ryan to appear in new WI tourism ad

August 13, 2014

Wisconsin State Journal Badgers' Bo Ryan pitches for state tourism

August 8, 2014

WISN News: Fair weather leads to large crowds at State Fair

August 1, 2014

Lake County News: Northern Exposure: Some Wisconsin festivals, attractions to discover

August 1, 2014

CNN: 10 Spectacular U.S. Waterfalls

August 2014

Minneapolis St. Paul Magazine: Namekagon Waters Retreat

August 2014

Bay State Parent Magazine: I Found Myself in Wisconsin

July 31, 2014

WISN News: Best way to describe WI State Fair? FUN! 

July 31, 2014

Minneapolis St. Paul Magazine: Pizza Farms

July 31, 2014

WEAU: Visit Eau Claire receives large marketing grant 

July 28, 2014

Chicago Travel: Four Midwestern Golf Courses Worth the Trip

July 14,2014

8 outlaw adventures around the U.S.

July 21, 2014

FOX News Interview with Danielle Johnson: Fun Summer Places and Activities

July 2, 2014

Where to Retire: 8 Fishing Cities across the us: Door County

June 30, 2014

Successful Meetings Magazine: Wisconsin Offers Something for Everyone

June 23, 2014

The Country Today: Green County Cheese Days organizers gearing up for 100th anniversary

June 17, 2014

The New Zealand Herald: Wisconsin: Cheesehead country

June 24, 2014

Huffington Post: The Return of Airplane

June 5, 2014

Beloit Daily News: This weekend, fun is free

June 4, 2014

JCDecaux: Wisconsin Department of Tourism is bringing a taste of summer to Chicago

June 2, 2014

Chicago Magazine: Big Blue Easy

June 1, 2014

Chicago Tribune: Pizza Farms

June/July 2014

National Geographic Traveler: Door County Fish Boils

June 2014

CNN: 50 States, 50 Spots: Natural Wonders

June 2014

USA Today: 10 Best: Bike-friendly cities

June 2014

Midwest Living: A Slice of Country: Pizza Farms in Wisconsin

June 2014

Women's Edition Magazine: Apostle Islands Outdoor Adventures Await

May 31, 2014

Rudy Maxa's World Radio: Stephanie Klett Interview

May 30, 2014

Star Tribune: Midwest Traveler: Natural wonders shine in Waupaca, WI

May 25, 2014

Star Tribune: States spending big in battle for tourists

May 24, 2014

Milwaukee Journal Sentinel: Inflatable 'Airplane!' star takes flight in new state tourism ads

May 24, 2014

The Journal Times: Up North, not on a map, but a prolific Wisconsin place

May 7, 2014

Womens Health: 25 Gorgeous Hikes You Have to Do in Your Lifetime

May 2014

Trailer Life Magazine: Carried Away (featured Madeline Island) 

April 23, 2014

CNN: 15 of the world's most spectacular theaters

April 22, 2014

Adventure Cyclist - Driftless in Wisconsin 

April 18, 2014

Milwaukee Journal Sentinel: Colorful Ashland murals depict town's history

April 10, 2014

Travel to Wellness: Where to Find Your Om in 2014

April 7, 2014

Midwest Living: Best of the Midwest

March 10, 2014

People: Airplane! Stars Kareem Abdul-Jabbar and Robert Hays Reuntie in Tourism Ad

March 7, 2014

The Washington Post: It's a big state with cheese: Mini-'Airplane!' reunion promotes Wisconsin tourism

March 6, 2014

LA Times: Cast from 'Airplane!' help Wisconsin with its ad campaign? Roger!

March 5, 2014

Huffington Post Travel: The Makers of 'Airplane!' Really Want You To Visit Wisconsin 

March 5, 2014

Yahoo: 'Airplane!' cast reunites for Wisconsin tourism ad

March 4, 2014

TIME: Kareem Abdul-Jabbar Reprises ‘Airplane’ Role in Wisconsin Tourism Ad

March 4, 2014

ArizonaSports.com: Roger, Roger: Kareem reprises his Airplane! role for Wisconsin ad

March 4, 2014

Lake Geneva News: Grand Geneva hosts tourism leaders

Feb. 2014

USA Today: The 10 best ways to live out your Olympic dreams

Feb. 19, 2014

Janesville Gazette: Charity drive helps those in need bundle up

Feb. 15, 2014

Petergreenberg.com: Where to experience travel in North America

Feb. 7, 2014

Examiner.com: Lots to love in Madison, Wisconsin

Feb. 1, 2014

TidewaterWomen.com: Wisconsin: Passionate & Proud

Jan. 29, 2014

Beloit Daily News: 'Future of Tourism' outlines city's opportunities

Jan. 21, 2014

Kenosha News: Some like it cold: ‘This weather is gold’ 

Jan. 17, 2014

Whitewater Daily Union: Klett keynotes Whitewater Chamber dinner

Jan. 9, 2014

New York Amsterdam News: Ebony Escapes! Year in review

Jan. 2, 2014

CNN: 50 states, 50 spots for 2014