Known by many as Highway 35, Wisconsin's Great River Road National Scenic Byway is a 250-mile scenic drive along the Mississippi River. Stretching from Prescott to Potosi, the byway offers breathtaking views best enjoyed while meandering through 33 charming river towns dotted with artist's galleries, wineries and historic sites. A paradise for boaters and anglers alike, the region's parks and nature preserves are a favorite destination for hikers, bikers, campers and birdwatchers too.
Annual Potosi BrewFest
The Annual Potosi Brewfest includes samples from more than 35 vendors of craft beer, wine, specialty meat & cheeses. Try your hand at the Beer Stein Holding...
Great River Folk Festival
August 26 - August 28
A family-friendly weekend of outdoor contemporary and traditional folk music. Enjoy demonstrations of traditional crafts, ethnic food and children's...
Historic Trempealeau Hotel, The
Enjoy the natural beauty, while savoring a delicious entrée. Home of the famous Walnut Burger. Diverse lodging: economical, cozy
EUROPEAN-STYLE ROOMS to step...
Wyalusing State Park
2,700-acre state park overlooking the confluence of the Wisconsin and Mississippi Rivers. One of Wisconsin's oldest parks. Indian burial mounds, canoe trail,...
A 67-room upscale boutique hotel in historic downtown
La Crosse. The Charmant Hotel is a renovated candy factory, built in 1898. Architectural details of the...
Escape to the Great River Road
Things to Do
A fabulous adventure awaits you on the Great River Road, Wisconsin’s national scenic byway. The road weaves its way 250 miles along the panoramic Mississippi...